MAP vs ESP Infographic

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MARKETING AUTOMATION EMAIL SERVICE PROVIDERS Email Service Provider Dynamic segmentation based on demographic and digital behavior. Multiple and automated multi- touch, multi-channel campaigns for a variety of audiences. Single and manual deployments of emails in large volumes, for example news letters. Manual segmentation and data management of contacts. V E R S U S STREAMLINE, AUTOMATE AND MEASURE YOUR MARKETING EFFORTS Metrics that prove lead generation efforts and conversion data. Metrics only include email metrics and transitional data. Marketing Automation

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