A Brief History of Salesforce Marketing Cloud

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2000 2010 A B R I E F H I S T O R Y O F 2009 ExactTarget is founded ExactTarget user interface is re- done, and the Interactive Marketing Hub interface is born. 2013 ExactTarget acquires London- based company Keymail Marketing to spearhead new international division. 2012 ExactTarget acquires Pardot, enabling a solution for B2B marketers. Salesforce Acquires ExactTarget and renames platform to Salesforce Marketing Cloud. 2014 Social Studio is launched, combining two Salesforce powerhouse social enterprise acquisitions, Buddy Media & Radian6, into a single interface. 2016 ExactTarget acquires iGoDigital – the technology backbone of their Predictive Intelligence offerings. Advertising Studio is launched, also comprised of technology obtained through the 2012 acquisition of Buddy Media. 2017 Google Analytics 360 partnership with Salesforce is announced, enabling new customer metrics surrounding website usage and eCommerce values. 2018 Salesforce acquires Mulesoft, Datorama, and Rebel, opening new doors for data accessibility, AI-powered marketing, and new levels of email interactivity innovation. S A L E S F O R C E . P E D O W I T Z G R O U P . C O M The Pedowitz Group (TPG) is a marketing consulting group that helps marketers connect their efforts to revenue. We provide strategic, technical and execution services for marketers. Check out this timeline below to understand the history of Salesforce Marketing Cloud, so you will have a greater understanding of the platform and it's functionality...and get the most out of your investment. Want to make sure you are getting the most out of your SFMC? We'd love to help. Contact us and we'll connect you with a SFMC expert to review your use of SFMC. Salesforce announces it's acquisition of Tableau, closing the gap between data intelligence and data visualization. 2019

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