Webinar Slides

TechTalk Slides: Account Based Marketing - 6sense

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16 The Pedowitz Group – 2019 Confidential PATTERN MATCH: In-Market Buyer $ OPEN OPPORTUNITY KNOWN BUYER JOURNEY PROSPECT JOURNEY MONTHS & YEARS AI driven by: • Recency of activity • Frequency of activity • Significance of activity • Role of user doing activity • Comparison to norm 30B Interactions monitored monthly 6SENSE PREDICTIVE Activity into actionable journey insight. INTENT INTENSITY Purchase Decision Consideration Awareness PREDICT

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