Webinar Slides

TechTalk Slides: Account Based Marketing - 6sense

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14 The Pedowitz Group – 2019 Confidential GOES BACK TO HOW BUYERS BUY… UNCOVER The promised land requires AI and Big Data to achieve these, and deliver targeted campaigns & personalized experiences • Uncover anonymous activity • Create an account's full funnel picture • Identify early signals from the 'Dark Funnel' PRIORITIZE • Prioritize accounts to target using AI • Identify which people are key for deals • Align account strategy to buyer's journey NOT ENGAGED AWARE CONSIDER DECISION PURCHASE ENGAGE • Overcome buyer resistance at scale • Automate operational tasks to engage • Enable more effective & personalized tactics

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