Webinar Slides

TechTalk Slides: Digital Content Experience - Uberflip

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4 The Pedowitz Group – 2019 Confidential The 6 Pillars of Revenue Marketing Results 1. Customer engagement metrics 2. Financial outcomes 3. Operational outcomes 4. Tactical outcomes 5. Measurement, analytics & reporting Technology 1. Technology awareness 2. Revenue marketing architecture 3. Planning and selection 4. Vendor management 5. Technology adoption People 1. Stakeholder alignment 2. Resource planning 3. Revenue marketing org 4. Talent acquisition 5. Talent management Process 1. RM demand management 2. RM program management 3. RM campaign management 4. RM best practice management 5. RM data management Customer 1. Customer knowledge management 2. Customer journey management 3. Persona management 4. Content operations 5. Customer engagement Strategy 1. Business alignment 2. Organizational readiness 3. Operational readiness 4. Leadership effectiveness 5. Sales and marketing alignment

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