What IS a Revenue Marketing CMO?
Join us as we talk to a real Revenue Marketing Pioneer – Christine Nurnberger, CMO Bottomline Technologies. Need evidence? Christine’s global team contributes 60% of new pipeline! Watch as Christine describes what it takes to be a global CMO today in our digital world and hear her amazing story of the thought leadership pivot her team made during the Pandemic. Here’s a teaser – “Marketing as a Public Service.” I got chills (the good kind) when I heard this story! - Interview Sequence - 00:00 - intro 02:08 - "What does it mean to be a CMO today?" 03:39 - The importance of having a CMO 09:04 - "How has using Revenue Marketing Principles helped you in your career as a CMO?" 11:12 - Debbie and Christine talks Global Organizations and the challenges Christine face when implementing revenue and marketing operations to these Global organizations. 14:11 - "What have been some of the lessons learned due to the pandemic and how has it affected marketing?" 18:29 - "Who came up with the idea of adding marketing as a public service?" 19:12 - "As a result of Marketing as a public service did the types of marketing activities you do change?" 20:53 - Christine talks about how long she has been a CMO 21:02 - "What do you wish you knew 7 years ago that you know today?" 23:16 - Christine asked Debbie, "If you could change one thing about Revenue Marketing today, what would it be?" Subscribe and be the first to know when we release a new video Learn more, Follow and Engage with us: 💻Website: https://www.pedowitzgroup.com/ 📲LinkedIn: https://www.linkedin.com/company/pedo... 📲Facebook: https://business.facebook.com/pedowit... 📲Twitter: https://twitter.com/revenuemarketer 📹 YouTube: https://www.youtube.com/user/ThePedow... #digitaltransformation #marketingautomation #emailmarketing #inboundmarketing #customerexperience #b2bmarketing #revenuemarketing #marketingoperations #CMO #CX