Using Revenue Marketing principles for Revenue Goals - Ken Robinson, CMO NetDocuments -

In this in depth interview, Dr. Debbie chats with Ken Robinson, CMO at NetDocuments. https://www.linkedin.com/in/cabernet/ NetDocuments is enterprise content management in the cloud. Small to large organizations, including many of the Am Law 100 firms, rely on NetDocuments’ modern, secure solution for intelligent and confidential document and email management. https://www.linkedin.com/company/netdocuments/ Ken is a revenue marketing pioneer featured in Dr. Debbie's 2013 book 'Rise of the Revenue Marketer'. The two discuss how revenue marketing principles guided, supported and enhanced Ken's marketing career and his role as a servant leader and change agent. - Interview Sequence - 00:00 - Intro 00:35 - Ken Robinson talks about his background in Revenue Marketing 02:06 - "How many years can you say that you've had more of a financial bent? Did you always bring that to the role of Marketing?" 03:44 - Debbie talks about Ken's vision in Revenue Marketing 05:10 - "When you think about being a Revenue Marketer, how has applying those principles helped you as a CMO?" 08:00 - Characteristics of a successful Revenue Marketer 08:38 - Ken talks about how he finds success going into a Organization 10:10 - Debbie ask Ken about Revenue Relationship and what does he have to do to convince the organization to adapt this principle. 11:47 - "When you think about the last 4 companies that you have worked with, have you found that when you go into new companies now, that you have a marketing team that is more excited about taking on a quota or do you still find that you have to do a lot of change management?" 14:09 - Debbie talks about her Revenue Marketing Certification course that she is working on releasing in fall 14:43 - "How do you teach Marketing about Sales?" 17:12 - "What kind of changes have you seen on the Sales side? 19:51 - "Has COVID had any impact on the perceived importance of Marketing through the organization?" 25:46 - OUTRO Learn more, Follow and Engage with us: 💻Website: https://www.pedowitzgroup.com/ 📲LinkedIn: https://www.linkedin.com/company/pedo... 📲Facebook: https://business.facebook.com/pedowit... 📲Twitter: https://twitter.com/revenuemarketer 📹 YouTube: https://www.youtube.com/user/ThePedow... #b2bmarketing #digitaltransformation #inboundmarketing #customerexperience #emailmarketing #marketingautomation #CMO

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