The Role of Strategic Marketing Operations with Dan Brown

Marketing Ops has evolved from button pushers to Strategic Enablers. Join us as we chat with Dan Brown, VP Marketing Operations at Verint about the evolution of Marketing Operations. Dan is a pioneer in Marketing Operations and built the MO team at Verint before MO was even cool. Discover how Dan has continued to evolve his MO organization to address the needs of his business and of the market. - Interview Sequence - 00:00 - Intro 2:22 - "Tell us about your background prior to Marketing Operations and how you started in Marketing Operations?" 4:16 - Debbie and Dan talks about what has changed in marketing ops since 2010 6:25 - Talks Mission within marketing 12:21 - "How do you as a Marketing Ops Team ensure that you have the right soft skills that comes along with collaboration?" 16:09 - "What are your thoughts on the role of Marketing ops enabling todays' CMO and what would happen if the CMO didn't have Marketing Ops?" 17:57 - "How would you characterize the relationship between the head of Marketing Ops and the CMO?" 19:09 - Debbie and Dan talk talent and experience within Marketing Ops 22:15 - Dan shares the major functions of his organization chart and how they work together 26:56 - "What do you wish you knew then that you know now?" Subscribe and be the first to know when we release a new video Learn more, Follow and Engage with us: 💻Website: https://www.pedowitzgroup.com/ 📲LinkedIn: https://www.linkedin.com/company/pedo... 📲Facebook: https://business.facebook.com/pedowit... 📲Twitter: https://twitter.com/revenuemarketer 📹 YouTube: https://www.youtube.com/user/ThePedow... #digitaltransformation #marketingautomation #emailmarketing #inboundmarketing #customerexperience #b2bmarketing #revenuemarketing #marketingoperations #CMO #CX

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