The Role of MOPs in Today's Revenue Marketing CMO | Noreen Allen, CMO of Bandwidth

Learn about the "Click to Revenue" Approach. Join us as we talk to a Revenue Marketing veteran – Noreen Allen, CMO of Bandwidth. Learn about Noreen’s “Click to Revenue” approach to ensuring Marketing is a key element of the revenue team. Noreen also shares her perspective on being a CMO in a public company and how it helped to quickly raise the value of marketing in the company. We'll also discuss the value of marketing operations to her CMO role and her personal lessons learned from the pandemic. - INTERVIEW SEQUENCE - 00:00 - intro 1:52 - "What does it take to be a CMO today?" 5:04 - Qualifications of a Senior Leader 5:56 - Importance of having soft skills 6:45 - "How long have you been the CMO of a publicly traded company?" 7:08 - "What's the difference between being the CMO of a nonpublic and a public company?" 10:48 - "Did your executive team, as a result of learning more through this investment and going public, did they learn a lot in that process about what they could and should expect from marketing?" 12:11 - Debbie talks about her book 'From Backroom To Boardroom: Earn Your Seat With Strategic Marketing Operations' 20:02 - "How long have you been a CMO responsible for Revenue?" 21:08 - "If you were to go a brand new company, how would you help change that organization into a Revenue Marketing organization?" 22:33 - Noreen talks about the Marketing Programs team at Bandwidth, Inc. 23:27 - Noreen talks about the Product Marketing team at Bandwidth, Inc. 26:46 - Debbie and Noreen talks Pandemic PROS and CONS and how it might have affected Noreen's ability to drive growth in Revenue as a CMO. 35:15 - Debbie talks about the heightened awareness of the importance of Marketing as a Revenue and growth generator. 36:21 - "What did you wish you knew 10 years ago that you know today?" Be the first to know when we release a new video Learn more, Follow and Engage with us: 💻Website: https://www.pedowitzgroup.com/ 📲LinkedIn: https://www.linkedin.com/company/pedo... 📲Facebook: https://business.facebook.com/pedowit... 📲Twitter: https://twitter.com/revenuemarketer 📹 YouTube: https://www.youtube.com/user/ThePedow... #digitaltransformation #marketingautomation #emailmarketing #inboundmarketing #customerexperience #b2bmarketing #revenuemarketing #CMO #CX #marketingoperations

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