Best Skills and Experience for MOPs Talent | Abby Ryan, Sr Dir Marketing Operations and Technology

Dr. Debbie speaks with Abby Ryan, Senior Director of Marketing Operations and Technology at Nexthink. Together Dr. Debbie and Abby explore the skills and experience that make up strong Marketing Operations (MO) talent. It's not all technical. ---VIDEO CONTENT -- 00:00 - Intro and background 03:32 - How Abby moved into Sales Ops 06:05 - Marketing Ops talent, challenges, strategies and tactics 08:36 - If Marketing is the skyscraper, Marketing Ops is the scaffolding on the outside of the skyscraper 09:00 - MOPs Goals and pipeline contribution 10:05 - The skills and experience MO talent needs - it's not all technical 16:22 - How Abby finds and develops talent 20:49 - Hiring in the Marketing Ops role 25:04 - What do you wish you knew 10 years ago Learn more, Follow and Engage with us: 💻Website: https://www.pedowitzgroup.com/ 📲LinkedIn: https://www.linkedin.com/company/pedo... 📲Facebook: https://business.facebook.com/pedowit... 📲Twitter: https://twitter.com/revenuemarketer 📹 YouTube: https://www.youtube.com/user/ThePedow... #digitaltransformation #marketingautomation #emailmarketing #inboundmarketing #customerexperience #b2bmarketing #revenuemarketing #marketo #marketoengage

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