6 Characteristic of MOPs and Revenue Marketing - Dr. Debbie Qaqish

Join Dr. Debbie Qaqish for another segment of Get Real with Revenue Marketing! Learn about the fundamentals that define, fuel and drive Revenue Marketing. Dr. Debbie talks about her upcoming book 'Backroom to Boardroom' published by Forbes releasing in 2021 - Video Sequence - 00:00 - Intro 00:53 - Definition of Revenue Marketing 04:23 - Debbie reminds the audience of the 6 characteristics she discussed in her last segment - They move from being button pushers to business leaders - They move being tech geeks to digital visionaries - They move being data driven to insights obsessed - They move from being business as usual to change agent - They move from being a hiring manager to a team and a skill builder - They move from being siloed leaders to cross functional facilitators 05:46 - They move from being business as usual to change agent 09:42 - Debbie shares a quote from Stephanie Ferguson, Corporate Vice President at Microsoft 10:20 - They move from being a hiring manager to a team and skill builder 11:53 - "How do you structure that Marketing Operations Organization?" 13:13 - They move from being siloed leaders to cross functional facilitators Subscribe and be the first to know when we release a new video Learn more, Follow and Engage with us: 💻Website: https://www.pedowitzgroup.com/ 📲LinkedIn: https://www.linkedin.com/company/pedo... 📲Facebook: https://business.facebook.com/pedowit... 📲Twitter: https://twitter.com/revenuemarketer 📹 YouTube: https://www.youtube.com/user/ThePedow... #digitaltransformation #marketingautomation #emailmarketing #inboundmarketing #customerexperience #b2bmarketing #revenuemarketing #marketingoperations #CMO #CX

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What does it take to be a Revenue Marketer - Dr. Debbie Qaqish
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