Part II - 14 CMO Strategies for Revenue Marketing

Join us for Part 2 of the 14 strategies CMOs need to use in order to adopt financial accountability. - Video Sequence - 00:00 - Intro 03:54 - Debbie introduces the three strategies that she will be discussing - Embracing a new scorecard (Strategy 5) - Adopting new compensation (Strategy 6) - Working in the company environment (Strategy 7) 04:43 - In depth information on Strategies 5 and 6 05:59 - The MOPs opportunity is to build a revenue machine 06:21 - The B2B CMO's performance expectations 07:10 - The shift in the mindset to adopt marketing accountability 08:23 - The 4 key elements from her study that demonstrates the importance of compensation and driving revenue - CMOs are taking a quota - Marketing teams are taking a quota - CMO compensation is tied to financial results - Marketing Team compensation is tied to financial results 10:35 - Working in the company environment (Strategy 7) Subscribe and be the first to know when we release a new video Learn more, Follow and Engage with us: 💻Website: https://www.pedowitzgroup.com/ 📲LinkedIn: https://www.linkedin.com/company/pedo... 📲Facebook: https://business.facebook.com/pedowit... 📲Twitter: https://twitter.com/revenuemarketer 📹 YouTube: https://www.youtube.com/user/ThePedow... #digitaltransformation #marketingautomation #emailmarketing #inboundmarketing #customerexperience #b2bmarketing #revenuemarketing #marketingoperations #CMO #CX

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Part III - 14 CMO Strategies for Revenue Marketing
Part III - 14 CMO Strategies for Revenue Marketing

Join us for part 3 of the 14 strategies CMOs need to use in order to adopt financial accountability. - Vid...

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Part I - 14 CMO Strategies for Revenue Marketing
Part I - 14 CMO Strategies for Revenue Marketing

Dr. Debbie will explore the first 4 of the 14 critical strategies essential to a CMO’s adoption of Revenue ...