How Unconscious Bias in Diversity Affects Revenue | Tonya McKinney

Did you know that 36% of SMB's are owned by People of Color (POC)? A number of marketers don't know this and as a result are operating on a bias framework that ignores critical market share. In this revealing discussion: Learn about cognitive diversity Explore how bias in an organization affects revenue, and What marketers/CMO's should do to understand the impact of bias on revenue and market share - Interview Sequence - 00:00 - Intro and Tonya's career highlights 05:37 - Tonya talks about data bias and diversity and the widening gap 08:06 - “Give me an explanation around cognitive diversity and why we need to consider that?” 10:20 - “How does bias show up in data and what could or should marketers be doing to counteract that?” 16:41 - Debbie talks about her experience with a corporation that lacked diversity as part of their personas 17:52 - Creating sub personas and customer journeys specifically for diverse groups 18:56 - The importance of Inclusive design thinking around personas 21:17 - How NOT acknowledging diversity affects optimized customer experiences and tailored customer experiences 21:45 - The challenge is filling the gaps between saying you're a a diverse company and serving diverse markets 23:56 - Tonya's ‘aha moment’ 28:19 - “What advice would you give a CMO in an organization, especially a b2b organization, that shows diversity bias and what steps should they take?” 33:12 - closing Learn more, Follow and Engage with us: 💻Website: https://www.pedowitzgroup.com/ 📲LinkedIn: https://www.linkedin.com/company/pedo... 📲Facebook: https://business.facebook.com/pedowit... 📲Twitter: https://twitter.com/revenuemarketer 📹 YouTube: https://www.youtube.com/user/ThePedow... #b2bmarketing #diversity #bias #unconsciousbias

Previous Video
Diversity & Inclusion Winning Tactics | ReAnnita Latham
Diversity & Inclusion Winning Tactics | ReAnnita Latham

TPG's ReAnnita Latham joins Dr. Debbie for a candid conversation about practical measures companies can ta...

Next Video
The Evolution of the Marketing Ops Professional | Mike Rizzo, Founder of MO Pros
The Evolution of the Marketing Ops Professional | Mike Rizzo, Founder of MO Pros

Join us as we chat with Mike Rizzo, Founder of MO Pros – a community of over 1700 marketing operations prof...