HOW TO Transform Marketing Operations with Data and Analytics

Explore what it takes to transform marketing ops from the “Button Pushers” to the “Strategic Enablers” they can be. Join our talk with Brandon Jensen, Marketing Operations Director, Juniper Networks. We’ll focus on what it takes to scale a global operation. Brandon will also share how data, reporting and analytics play a key role in the transformation and the roles and responsibilities of a strategic marketing ops team.

-Interview Sequence-

00:00 - Introduction

01:47 - Brandon's journey to Marketing Operations

04:15 - A Story About How The Book Got Written

05:06 - Brandon's thoughts on the term 'button pushers'

09:31 - As An Example : Few Years Ago When I Was At Workfront

11:25 - I Want To Know More About How Your Marketing Operations Organization Is Structured

13:30 - How Does That Model Work For You Guys Has It Been Pretty Successful?

15:49 - When You Think About Marketing Operations That You Have Centralized

16:54 - Do You Guys Administer Salesforce?

19:33 - A Lot Organizations Today Are Structured Really Based On Old Strategies

20:2 - How Long Have You Been At Juniper Now?

20:44 - What Would Happen If Juniper Didn't Have A Marketing Operations Organizations?

22:16 - How Much Credibility Does Marketing Operations Bring To Marketing

24:09 - What Would Be The Advice You Would Give Someone That Was Just Beginning This Journey?

24:56 - 1. Education Component To This

25:39 - 2. Look At Your Organization; Try To Have A Third Party Coming In View

26:18 - 3. Get Your Resources Behind You

26:44 - 4. Change Management Component

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