HOW TO Transform Marketing Operations with Data and Analytics

Explore what it takes to transform marketing ops from the “Button Pushers” to the “Strategic Enablers” they can be. Join our talk with Brandon Jensen, Marketing Operations Director, Juniper Networks. We’ll focus on what it takes to scale a global operation. Brandon will also share how data, reporting and analytics play a key role in the transformation and the roles and responsibilities of a strategic marketing ops team. -The Interview Sequence- 00:00 - Introduction 01:47 - Brandon's journey to Marketing Operations 04:15 - A Story About How The Book Got Written 05:06 - Brandon's thoughts on the term 'button pushers' 09:31 - As An Example : Few Years Ago When I Was At Workfront 11:25 - I Want To Know More About How Your Marketing Operations Organization Is Structured 13:30 - How Does That Model Work For You Guys Has It Been Pretty Successful? 15:49 - When You Think About Marketing Operations That You Have Centralized 16:54 - Do You Guys Administer Salesforce? 19:33 - A Lot Organizations Today Are Structured Really Based On Old Strategies 20:2 - How Long Have You Been At Juniper Now? 20:44 - What Would Happen If Juniper Didn't Have A Marketing Operations Organizations? 22:16 - How Much Credibility Does Marketing Operations Bring To Marketing 24:09 - What Would Be The Advice You Would Give Someone That Was Just Beginning This Journey? 24:56 - 1. Education Component To This 25:39 - 2. Look At Your Organization; Try To Have A Third Party Coming In View 26:18 - 3. Get Your Resources Behind You 26:44 - 4. Change Management Component Subscribe and be the first to know when we release a new video Learn more, Follow and Engage with us: 💻Website: https://www.pedowitzgroup.com/ 📲LinkedIn: https://www.linkedin.com/company/pedowitz-group/ 📲Facebook: https://business.facebook.com/pedowitzgroup/ 📲Twitter: https://twitter.com/revenuemarketer 📹 YouTube: https://www.youtube.com/user/ThePedowitzGroup #digitaltransformation #marketingautomation #emailmarketing #inboundmarketing #customerexperience #b2bmarketing #revenuemarketing #marketingoperations #CMO #CX

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