How MOPs empowers today's CMO's | Julia Stead, CMO 15Five

Join us as we chat with Julia Stead, CMO at 15Five. Julia shares with us what it takes to be a CMO today and the tight connection between CMO success and having a strategic marketing operations organization. She shares with us how she sees the continual evolution of marketing ops as a critical function and how it will continue to enable marketing credibility. - Interview Sequence - 00:00 - Intro 01:14 - Julia talks about her new gig at 15Five 03:41 - “How long have you been at the CMO level in your career?” 04:41 - “What does it take to be a CMO today?” 07:16 - “How does the CMO gain the credibility they need to do their job?” 09:16 - “What is your take on Marketing Operations and it’s impact on your success as a CMO?” 10:49 - “How have you seen Marketing Operations evolve?” 12:27 - “How do you differentiate between Marketing Operations from Revenue Operations?” 16:56 - Julia and Debbie talks talent within Marketing and salary increases. Julia shares how she address these issues 22:26 - “What do you know now that you wish you had known 10 years ago as far as your career is concerned?” 24:03 - “What do you do for fun?” Subscribe and be the first to know when we release a new video Learn more, Follow and Engage with us: 💻Website: https://www.pedowitzgroup.com/ 📲LinkedIn: https://www.linkedin.com/company/pedo... 📲Facebook: https://business.facebook.com/pedowit... 📲Twitter: https://twitter.com/revenuemarketer 📹 YouTube: https://www.youtube.com/user/ThePedow... Connect with Julia and 15Five: https://www.linkedin.com/in/juliastead/ https://www.linkedin.com/company/15five/ https://twitter.com/JuliaStead https://twitter.com/15Five https://www.facebook.com/15Five/ #digitaltransformation #marketingautomation #emailmarketing #inboundmarketing #customerexperience #b2bmarketing #revenuemarketing #marketingoperations #CMO #CX

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