Goal Setting and the impact on Business | Patty Foley-Reid, Sr Director, Marketing, IBM

Join IBM's Patty Foley-Reid, Sr Director, Marketing Investments & Analytics as we discuss the value of Goal Setting and how it impacts the business. Patty is a serial Revenue Marketing leader with an impressive track record of team performance. Part of her secret sauce is how she sets goals, ensures focus on what matters and how she inspires performance through teamwork. - Video Sequence - 00:00 - Intro 01:28 - "How can a leader ensure everyone is focused on what really matters?" 04:59 - "How can a leader ask the team to work harder, knowing everyone is feeling over worked already?" 07:05 - "How will the team know they've arrived?" 11:13 - "How would you approach goal setting?" 13:42 - "How do you keep these goals in scope?" 16:40 - "When you have a team that's working under those kinds of goals, what does it do for the employees/ marketers?" 18:46 - "What advice would you have for someone who is maybe in a new leadership position around goal setting and goal alignment?" Subscribe and be the first to know when we release a new video Learn more, Follow and Engage with us: 💻Website: https://www.pedowitzgroup.com/ 📲LinkedIn: https://www.linkedin.com/company/pedo... 📲Facebook: https://business.facebook.com/pedowit... 📲Twitter: https://twitter.com/revenuemarketer 📹 YouTube: https://www.youtube.com/user/ThePedow... #digitaltransformation #marketingautomation #emailmarketing #inboundmarketing #customerexperience #b2bmarketing #revenuemarketing #marketingoperations #CMO #CX

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