Get Real with Revenue Marketing - The Secret: Strategic Marketing Operations

In this episode, Dr. Debbie speaks to Strategic Marketing Operations as the secret ingredient to marketers capitalizing on becoming revenue marketers. - Video Sequence - 00:00 - Intro 01:52 - Debbie shares her upcoming book, 'From Backroom to Boardroom'. 05:56 - Chapter 1 : Profile of a strategic Marketing Operations Leader 06:58 - Debbie talks about the attributes of a Marketing Operations Leader - from a button pusher to a business leader - moves from tech geek squad to visionaries - not just data driven but is insight obsessed - a leader that goes from business as usual to a change agent - moving from a siloed leader to a cross functional leader 09:55 - From a button pusher to a business leader 11:32 - From tech geek squad to visionaries 13:29 - From data driven to insights obsessed Subscribe and be the first to know when we release a new video Learn more, Follow and Engage with us: 💻Website: https://www.pedowitzgroup.com/ 📲LinkedIn: https://www.linkedin.com/company/pedo... 📲Facebook: https://business.facebook.com/pedowit... 📲Twitter: https://twitter.com/revenuemarketer 📹 YouTube: https://www.youtube.com/user/ThePedow... #digitaltransformation #marketingautomation #emailmarketing #inboundmarketing #customerexperience #b2bmarketing #revenuemarketing #marketingoperations #CMO #CX

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6 Characteristic of MOPs and Revenue Marketing  - Dr. Debbie Qaqish
6 Characteristic of MOPs and Revenue Marketing - Dr. Debbie Qaqish

Join Dr. Debbie Qaqish for another segment of Get Real with Revenue Marketing! Learn about the fundamenta...

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What Is Strategic Marketing Operations?
What Is Strategic Marketing Operations?

Dr. Debbie Qaqish, Chief Strategy Office at The Pedowitz Group, explains what a strategic marketing operati...