Get Real with Revenue Marketing - The characteristics of Revenue Marketing

Dr. Debbie breaks down the definition of Revenue Marketing and dives into the pillar characteristics of becoming a revenue marketer. - Video Sequence - 00:00 - Intro 00:27 - Definition of Revenue Marketing 01:11 - “What kind of person do you want to be known as?” 01:53 - The 9 characteristics that were formed from 3 key Market Forces/Drivers - Revenue Accountability - Customer Centricity - Digital Transformation 02:47 - Revenue Accountability 04:19 - Customer Centricity 07:01 - Digital Transformation 09:23 - 3 Characteristics of a Revenue Marketer that are associated with Revenue Accountability - Revenue Marketers are a Revenue Partner - Revenue Marketers understand and participate in the sales process - Revenue Marketers have a quota/number 09:30- Revenue Marketers are a Revenue Partner 10:17 - Revenue Marketers understand and participate in the sales process 11:06 - Revenue Marketers have a quota/number 12:18 - 3 Characteristics of a Revenue Marketer that are associated with Customer Centricity - Revenue marketers take a holistic view of the customer journey - Revenue marketers are a customer authority - Revenue marketers have a customer-centric MarTech stack 12:38 - Revenue marketers take a holistic view of the customer journey 13:48 - Revenue marketers are a customer authority 14:26 - Revenue marketers have a customer-centric MarTech stack 15:49 - 3 Characteristics of a Revenue Marketer that are associated with Digital Transformation 15:59 - Revenue Marketers Lead Digital Transformation 17:01 - Revenue Marketers have a strategic marketing operations organization 18:00 - Revenue Marketers make data driven decisions & provide actionable business insights Subscribe and be the first to know when we release a new video Learn more, Follow and Engage with us: 💻Website: https://www.pedowitzgroup.com/ 📲LinkedIn: https://www.linkedin.com/company/pedo... 📲Facebook: https://business.facebook.com/pedowit... 📲Twitter: https://twitter.com/revenuemarketer 📹 YouTube: https://www.youtube.com/user/ThePedow... #digitaltransformation #marketingautomation #emailmarketing #inboundmarketing #customerexperience #b2bmarketing #revenuemarketing #marketingoperations #CMO #CX

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What Is Strategic Marketing Operations?
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Get Real with Revenue Marketing - The 4 stages of Revenue Marketing journey
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