Join us as we chat with Mike Rizzo, Founder of MO Pros – a community of over 1700 marketing operations professionals. Mike is passionate about all elements of marketing ops but mostly about marketing ops (MO) professionals. Mile shares his views on MO as a discipline and the evolving role of the MO professional from “pushing buttons” to “pulling levers.”
He’ll also share tidbits from his upcoming research on the MO professional and his plans for creating the first ever strategic MO certification.
- Video Sequence -
00:00 - Intro 01:20 - How MO Pros started
03:20 - What do you think has attracted people to join the MO Pros community?
04:30 - What we're building for MO Pros
05:10 - How do you see the progression of the marketing operations professional
07:50 - How MO ads value to strategy and business outcomes
10:00 - Tell me about your research and your marketing ops certification program
14:42 - The vision of the MO Pro program
15:45 - How do you help a MO Pro elevate what MOPs should /could be doing for the organization?
18:00 - What advice do you have for companies trying to hire a MO Pro?
22:25 - What do you see as typical responsibilities within MOPs?
26:52 - What do you see as the future of the MO Pro professional?
28:47 - The best CMO's have MOPs as their wing person
30:00 - Tell folks where they can go to join MO Pros and what they get
