The Evolution of the Marketing Ops Professional | Mike Rizzo, Founder of MO Pros

Join us as we chat with Mike Rizzo, Founder of MO Pros – a community of over 1700 marketing operations professionals. Mike is passionate about all elements of marketing ops but mostly about marketing ops (MO) professionals. Mile shares his views on MO as a discipline and the evolving role of the MO professional from “pushing buttons” to “pulling levers.” He’ll also share tidbits from his upcoming research on the MO professional and his plans for creating the first ever strategic MO certification. - Video Sequence - 00:00 - Intro 01:20 - How MO Pros started 03:20 - What do you think has attracted people to join the MO Pros community? 04:30 - What we're building for MO Pros 05:10 - How do you see the progression of the marketing operations professional 07:50 - How MO ads value to strategy and business outcomes 10:00 - Tell me about your research and your marketing ops certification program 14:42 - The vision of the MO Pro program 15:45 - How do you help a MO Pro elevate what MOPs should /could be doing for the organization? 18:00 - What advice do you have for companies trying to hire a MO Pro? 22:25 - What do you see as typical responsibilities within MOPs? 26:52 - What do you see as the future of the MO Pro professional? 28:47 - The best CMO's have MOPs as their wing person 30:00 - Tell folks where they can go to join MO Pros and what they get Learn more, Follow and Engage with TPG: 💻Website: https://www.pedowitzgroup.com/ 📲LinkedIn: https://www.linkedin.com/company/pedo... 📲Facebook: https://business.facebook.com/pedowit... 📲Twitter: https://twitter.com/revenuemarketer 📹 YouTube: https://www.youtube.com/user/ThePedow... #digitaltransformation #marketingautomation #emailmarketing #inboundmarketing #customerexperience #b2bmarketing #revenuemarketing #marketingoperations #CMO #CX

Previous Video
How Unconscious Bias in Diversity Affects Revenue | Tonya McKinney
How Unconscious Bias in Diversity Affects Revenue | Tonya McKinney

Did you know that 36% of SMB's are owned by People of Color (POC)? A number of marketers don't know this a...

Next Video
HOW TO Transform Marketing Operations with Data and Analytics
HOW TO Transform Marketing Operations with Data and Analytics

Explore what it takes to transform marketing ops from the “Button Pushers” to the “Strategic Enablers” they...