Diversity & Inclusion Winning Tactics | ReAnnita Latham

TPG's ReAnnita Latham joins Dr. Debbie for a candid conversation about practical measures companies can take to diversify their staff and provide opportunities to under-served talent. As program administrator, ReAnnita uncovers how TPG created and manages our in-house diversity training and mentorship program that prepares trainees for careers in the digital marketing space. The Interview Sequence 00:00 - Introduction 01:13 - Why don't you describe what exactly it is that were doing at The Pedowitz Group 03:34 - What was the results for our first cohort? 05:52 - We went out to underserved youth 07:24 - Why can't more companies do this 09:26 - One of the other things we provide for our intern's as they come in 10:26 - How many of us at TPG are working with the interns right now? 12:28 - I think what we do is unique 14:00 - On your team, what would you say some of the biggest learnings have been? 17:16 - We can't get to everyone we want to help so hopefully this is a way 18:30 - What advice do you have for a company that want to begin something like this? For more strategies, advice, and feedback from top marketing executives, check out our CMO Subscribe and be the first to know when we release a new video Learn more, Follow and Engage with us: 💻Website: https://www.pedowitzgroup.com/ 📲LinkedIn: https://www.linkedin.com/company/pedowitz-group/ 📲Facebook: https://business.facebook.com/pedowitzgroup/ 📲Twitter: https://twitter.com/revenuemarketer 📹 YouTube: https://www.youtube.com/user/ThePedowitzGroup #digitaltransformation #marketingautomation #emailmarketing #inboundmarketing #customerexperience #b2bmarketing #revenuemarketing #marketingoperations #CMO #CX #DEI

Previous Video
Sales & Marketing Alignment:  Language, Process and Technology for the Win!
Sales & Marketing Alignment: Language, Process and Technology for the Win!

Dr. Debbie sits down with Megen Waugh to explore how to drive greater revenue through better sales and mark...

Next Video
How Unconscious Bias in Diversity Affects Revenue | Tonya McKinney
How Unconscious Bias in Diversity Affects Revenue | Tonya McKinney

Did you know that 36% of SMB's are owned by People of Color (POC)? A number of marketers don't know this a...