Applying RM Principles to Grow a Business with Jim Kanir
Join us as Jim Kanir, serial Revenue Marketer, Executive and Turn Around Guru discusses how he uses Revenue Marketing principles at an executive level to grow revenue and prime companies for sell. Jim has been applying these principles since 2006 as a CMO, CRO and CEO and has successfully turned around and sold multiple companies. Jim provides a non-marketing executive view of the power of RM principles. - Interview Sequence - 00:00 - Intro 5:50 - Jim talks about his journey in marketing, as well as implementing Marketing principles 7:10 - Jim talks about his background and what he has been doing for the past 10 years 12:16 - "When you've worked with other Executives in some of these companies, what did they think about revenue marketing and how did you share with them why revenue marketing is important?" 20:54 - "How does Marketing respond to your revenue marketing principles and how does sales respond to your marketing principles?" 25:33 - Debbie and Jim talks numbers and success and How has revenue marketing principles help drive numbers in deals that he has done. 27:48 - "What advice do you have for Executives that still have their head in the sand around the value of marketing in terms of growth and revenue?" Subscribe and be the first to know when we release a new video Learn more, Follow and Engage with us: 💻Website: https://www.pedowitzgroup.com/ 📲LinkedIn: https://www.linkedin.com/company/pedo... 📲Facebook: https://business.facebook.com/pedowit... 📲Twitter: https://twitter.com/revenuemarketer 📹 YouTube: https://www.youtube.com/user/ThePedow... #digitaltransformation #marketingautomation #emailmarketing #inboundmarketing #customerexperience #b2bmarketing #revenuemarketing #marketingoperations #CMO #CX
