Applying Revenue Marketing Principles with David Alexander

Discover how F5 applied key revenue marketing principles in this session with David Alexander, VP of Marketing, Global Demand & Operations and Dr. Debbie. - Interview Sequence - 00:00 - Intro 01:40 - David talks about his role at F5 and how long he has been with the company 04:57 - "How do you help folks adapt these visions?" 06:42 - "What were some of the tactics that you guys used to help people get this change/ vision?" 10:05 - "How do you drive change the way your company thinks about marketing?" 13:14 - David talks about his work relationship with sales 18:19 - "What advice do you have for other marketing leaders who are now being task with driving this kind of change, what would you say to them?" 21:06 - Debbie and David talk about her new book 'From Backroom to Boardroom' and give insights. Learn more, Follow and Engage with us: 💻Website: https://www.pedowitzgroup.com/ 📲LinkedIn: https://www.linkedin.com/company/pedo... 📲Facebook: https://business.facebook.com/pedowit... 📲Twitter: https://twitter.com/revenuemarketer 📹 YouTube: https://www.youtube.com/user/ThePedow... #digitaltransformation #marketingautomation #emailmarketing #inboundmarketing #customerexperience #b2bmarketing #revenuemarketing #marketingoperations #CX

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