Applying Revenue Marketing Principles with David Alexander

Dr. Debbie sits down with Megen Waugh to explore how to drive greater revenue through better sales and marketing alignment. Megen Waugh is the Global Director for Marketing Programs and Operations at

TPG's ReAnnita Latham joins Dr. Debbie for a candid conversation about practical measures companies can take to diversify their staff and provide opportunities to under-served talent. As program ad

Did you know that 36% of SMB's are owned by People of Color (POC)? A number of marketers don't know this and as a result are operating on a bias framework that ignores critical market share. In t

Join us as we chat with Mike Rizzo, Founder of MO Pros – a community of over 1700 marketing operations professionals. Mike is passionate about all elements of marketing ops but mostly about marketing

Explore what it takes to transform marketing ops from the “Button Pushers” to the “Strategic Enablers” they can be. Join our talk with Brandon Jensen, Marketing Operations Director, Juniper Networks

The Talent Gap in marketing and tech is huge! Learn how Highway Education is here to fix that. Meet Toby Murdock, serial entrepreneur and currently, CEO & Co-Founder of Highway Education - The digi

Explore key areas of MOPs with SAP's Tom Delmonte, Head of NA Marketing Operations. Tom shares with us how the marketing ops team is a strategic partner to the head of marketing that enables real b

Join IBM's Patty Foley-Reid, Sr Director, Marketing Investments & Analytics as we discuss the value of Goal Setting and how it impacts the business. Patty is a serial Revenue Marketing leader with

Join us as we talk to Brian Vass, Vice President, Revenue Operations at Paycor as we discuss the evolution, structure, impact and future of Revenue Operations. Brian is a true pioneer in revenue ope

Join us as we chat with Julia Stead, CMO at 15Five. Julia shares with us what it takes to be a CMO today and the tight connection between CMO success and having a strategic marketing operations or

Join us as we talk to marketing operations and M&A veteran Randy Taylor about what really happens during a merger or acquisition. Given the pace of change, M&A is hot right now. As a marketing pro

Learn about the "Click to Revenue" Approach. Join us as we talk to a Revenue Marketing veteran – Noreen Allen, CMO of Bandwidth. Learn about Noreen’s “Click to Revenue” approach to ensuring Marketin

Join us as we talk to a real Revenue Marketing Pioneer – Christine Nurnberger, CMO Bottomline Technologies. Need evidence? Christine’s global team contributes 60% of new pipeline! Watch as Chris

Marketing Ops has evolved from button pushers to Strategic Enablers. Join us as we chat with Dan Brown, VP Marketing Operations at Verint about the evolution of Marketing Operations. Dan is a pion

Join us as Jim Kanir, serial Revenue Marketer, Executive and Turn Around Guru discusses how he uses Revenue Marketing principles at an executive level to grow revenue and prime companies for sell.

Dr. Debbie speaks with Abby Ryan, Senior Director of Marketing Operations and Technology at Nexthink. Together Dr. Debbie and Abby explore the skills and experience that make up strong Marketing Oper

In this in depth interview, Dr. Debbie chats with Ken Robinson, CMO at NetDocuments. https://www.linkedin.com/in/cabernet/ NetDocuments is enterprise content management in the cloud. Small to large

Learn how Virtual Event Space implemented Revenue Marketing principles to affect revenue in this One on One with Dr. Debbie. - Interview Sequence - 00:00 - Intro 02:19 - "What does it mean to be a l

Join us for part 3 of the 14 strategies CMOs need to use in order to adopt financial accountability. - Video Sequence - 00:00 - Intro 05:04 - Debbie introduces the topics she will be discussing in th

Join us for Part 2 of the 14 strategies CMOs need to use in order to adopt financial accountability. - Video Sequence - 00:00 - Intro 03:54 - Debbie introduces the three strategies that she will be d