Part I - 14 CMO Strategies for Revenue Marketing

Dr. Debbie will explore the first 4 of the 14 critical strategies essential to a CMO’s adoption of Revenue Marketing practices. - Video Sequence - 00:00 - Intro 02:16 - Debbie shares 4 of the 14 CMO skills she will be discussing today -The B2B CMO who has adopted financial accountability understands and has optimized technology and data as an enabler - Running marketing like a business - The CMO needs to act like a data driven company leader - The CMO also has to act as a digital leader 03:38 - Technology and data as Enablers 07:21 - Running marketing like a business 11:29 - The CMO needs to act like a data driven company leader and the CMO also has to act as a digital leader 14:09 - "Should the CMO be a credible driver of revenue growth?" Subscribe and be the first to know when we release a new video Learn more, Follow and Engage with us: 💻Website: https://www.pedowitzgroup.com/ 📲LinkedIn: https://www.linkedin.com/company/pedo... 📲Facebook: https://business.facebook.com/pedowit... 📲Twitter: https://twitter.com/revenuemarketer 📹 YouTube: https://www.youtube.com/user/ThePedow... #digitaltransformation #marketingautomation #emailmarketing #inboundmarketing #customerexperience #b2bmarketing #revenuemarketing #marketingoperations #CMO #CX

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Part II - 14 CMO Strategies for Revenue Marketing
Part II - 14 CMO Strategies for Revenue Marketing

Join us for Part 2 of the 14 strategies CMOs need to use in order to adopt financial accountability. - Vid...

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