Get Real with Revenue Marketing

Learn from Dr. Debbie Qaqish and a multitude of expert guests on how they're driving revenue marketing through to achieve revenue wins.

  • Diversity & Inclusion Winning Tactics | ReAnnita Latham20:03

    Diversity & Inclusion Winning Tactics | ReAnnita Latham

    TPG's ReAnnita Latham joins Dr. Debbie for a candid conversation about practical measures companies can take to diversify their staff and provide opportunities to under-served talent. As program ad

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  • How Unconscious Bias in Diversity Affects Revenue | Tonya McKinney33:48

    How Unconscious Bias in Diversity Affects Revenue | Tonya McKinney

    Did you know that 36% of SMB's are owned by People of Color (POC)? A number of marketers don't know this and as a result are operating on a bias framework that ignores critical market share. In t

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  • The Evolution of the Marketing Ops Professional | Mike Rizzo, Founder of MO Pros31:12

    The Evolution of the Marketing Ops Professional | Mike Rizzo, Founder of MO Pros

    Join us as we chat with Mike Rizzo, Founder of MO Pros – a community of over 1700 marketing operations professionals. Mike is passionate about all elements of marketing ops but mostly about marketing

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  • HOW TO Transform Marketing Operations with Data and Analytics28:55

    HOW TO Transform Marketing Operations with Data and Analytics

    Explore what it takes to transform marketing ops from the “Button Pushers” to the “Strategic Enablers” they can be. Join our talk with Brandon Jensen, Marketing Operations Director, Juniper Networks

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  • How To launch your Digital Marketing career |  Toby Murdock30:49

    How To launch your Digital Marketing career | Toby Murdock

    The Talent Gap in marketing and tech is huge! Learn how Highway Education is here to fix that. Meet Toby Murdock, serial entrepreneur and currently, CEO & Co-Founder of Highway Education - The digi

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  • The SIX Key Areas of Strategic Marketing Operations | Tom DelMonte34:54

    The SIX Key Areas of Strategic Marketing Operations | Tom DelMonte

    Explore key areas of MOPs with SAP's Tom Delmonte, Head of NA Marketing Operations. Tom shares with us how the marketing ops team is a strategic partner to the head of marketing that enables real b

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  • Goal Setting and the impact on Business | Patty Foley-Reid, Sr Director, Marketing, IBM20:48

    Goal Setting and the impact on Business | Patty Foley-Reid, Sr Director, Marketing, IBM

    Join IBM's Patty Foley-Reid, Sr Director, Marketing Investments & Analytics as we discuss the value of Goal Setting and how it impacts the business. Patty is a serial Revenue Marketing leader with

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  • The Future of Revenue Operations | Brian Vass, Vice President Revenue Operations, Paycor27:58

    The Future of Revenue Operations | Brian Vass, Vice President Revenue Operations, Paycor

    Join us as we talk to Brian Vass, Vice President, Revenue Operations at Paycor as we discuss the evolution, structure, impact and future of Revenue Operations. Brian is a true pioneer in revenue ope

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  • How MOPs empowers today's CMO's | Julia Stead, CMO 15Five25:49

    How MOPs empowers today's CMO's | Julia Stead, CMO 15Five

    Join us as we chat with Julia Stead, CMO at 15Five. Julia shares with us what it takes to be a CMO today and the tight connection between CMO success and having a strategic marketing operations or

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  • The Reality of Marketing Operations during M&A with Randy Taylor31:00

    The Reality of Marketing Operations during M&A with Randy Taylor

    Join us as we talk to marketing operations and M&A veteran Randy Taylor about what really happens during a merger or acquisition. Given the pace of change, M&A is hot right now. As a marketing pro

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  • The Role of MOPs in Today's Revenue Marketing CMO |  Noreen Allen, CMO of Bandwidth41:14

    The Role of MOPs in Today's Revenue Marketing CMO | Noreen Allen, CMO of Bandwidth

    Learn about the "Click to Revenue" Approach. Join us as we talk to a Revenue Marketing veteran – Noreen Allen, CMO of Bandwidth. Learn about Noreen’s “Click to Revenue” approach to ensuring Marketin

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  • What IS a Revenue Marketing CMO?24:27

    What IS a Revenue Marketing CMO?

    Join us as we talk to a real Revenue Marketing Pioneer – Christine Nurnberger, CMO Bottomline Technologies. Need evidence? Christine’s global team contributes 60% of new pipeline! Watch as Chris

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  • The Role of Strategic Marketing Operations with Dan Brown30:59

    The Role of Strategic Marketing Operations with Dan Brown

    Marketing Ops has evolved from button pushers to Strategic Enablers. Join us as we chat with Dan Brown, VP Marketing Operations at Verint about the evolution of Marketing Operations. Dan is a pion

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  • Applying RM Principles to Grow a Business with Jim Kanir31:43

    Applying RM Principles to Grow a Business with Jim Kanir

    Join us as Jim Kanir, serial Revenue Marketer, Executive and Turn Around Guru discusses how he uses Revenue Marketing principles at an executive level to grow revenue and prime companies for sell.

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  • Applying Revenue Marketing Principles with David Alexander22:48

    Applying Revenue Marketing Principles with David Alexander

    Discover how F5 applied key revenue marketing principles in this session with David Alexander, VP of Marketing, Global Demand & Operations and Dr. Debbie. - Interview Sequence - 00:00 - Intro 01:40

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  • Best Skills and Experience for MOPs Talent | Abby Ryan, Sr Dir Marketing Operations and Technology27:38

    Best Skills and Experience for MOPs Talent | Abby Ryan, Sr Dir Marketing Operations and Technology

    Dr. Debbie speaks with Abby Ryan, Senior Director of Marketing Operations and Technology at Nexthink. Together Dr. Debbie and Abby explore the skills and experience that make up strong Marketing Oper

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  • Using Revenue Marketing principles for Revenue Goals - Ken Robinson, CMO NetDocuments -25:59

    Using Revenue Marketing principles for Revenue Goals - Ken Robinson, CMO NetDocuments -

    In this in depth interview, Dr. Debbie chats with Ken Robinson, CMO at NetDocuments. https://www.linkedin.com/in/cabernet/ NetDocuments is enterprise content management in the cloud. Small to large

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  • One on One with CMO, Kristen Wright, Virtual Event Space30:11

    One on One with CMO, Kristen Wright, Virtual Event Space

    Learn how Virtual Event Space implemented Revenue Marketing principles to affect revenue in this One on One with Dr. Debbie. - Interview Sequence - 00:00 - Intro 02:19 - "What does it mean to be a l

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  • Part III - 14 CMO Strategies for Revenue Marketing19:52

    Part III - 14 CMO Strategies for Revenue Marketing

    Join us for part 3 of the 14 strategies CMOs need to use in order to adopt financial accountability. - Video Sequence - 00:00 - Intro 05:04 - Debbie introduces the topics she will be discussing in th

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  • Part II - 14 CMO Strategies for Revenue Marketing15:11

    Part II - 14 CMO Strategies for Revenue Marketing

    Join us for Part 2 of the 14 strategies CMOs need to use in order to adopt financial accountability. - Video Sequence - 00:00 - Intro 03:54 - Debbie introduces the three strategies that she will be d

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