Rise of the Strategic Marketing Operations Function

Given the rapidly evolving market conditions and pressures, marketing operations as a capability is morphing in front of our very eyes. This white paper characterizes some of the major changes happening. By reading this white paper, you will learn:

    1. The five stages of an MO practice, where you are, and where you need to go
    2. How a strategic MO capability differs from a regular MO capability
    3. How to define your MO charter
    4. The three key business drivers for establishing a strategic MO function
    5. How to define an MO org structure with roles and responsibilities
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The Rise of the Strategic Marketing Operations Function
The Rise of the Strategic Marketing Operations Function

Are you ready to rise? Debbie Qaqish, nationally recognized and acclaimed author, speaker, thought leader, ...

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