Marketing Automation Use Case Template

Selecting an Marketing Automation Platform (MAP) for the first time, or transitioning to a new platform is a critical decision for marketers to make. In this template, The Pedowitz Group has documented the six most common use cases organizations consider when purchasing an MAP platform. While your list must be customized to fit your needs, this does address the core areas of MAP.

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Email Best Practice Check List
Email Best Practice Check List

From subject line to compliance, this check list details 8 best practices to optimize your email campaigns.

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7 Hallmarks of Successful Marketing Transformation
7 Hallmarks of Successful Marketing Transformation

The marketing transformation white paper provides insight into why transformation fails and how it can succ...