Marketing Automation Use Case Template

Selecting an Marketing Automation Platform (MAP) for the first time, or transitioning to a new platform is a critical decision for marketers to make. In this template, The Pedowitz Group has documented the six most common use cases organizations consider when purchasing an MAP platform. While your list must be customized to fit your needs, this does address the core areas of MAP.

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Launchpad for Success – Marketing Automation Strategy Series – Part 2
Launchpad for Success – Marketing Automation Strategy Series – Part 2

Whether you’re due for a refresh or just getting started with implementing and enabling marketing automatio...

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7 Hallmarks of Successful Marketing Transformation
7 Hallmarks of Successful Marketing Transformation

The marketing transformation white paper provides insight into why transformation fails and how it can succ...