Marketing Automation Use Case Template

Selecting a Marketing Automation Platform (MAP) for the first time, or transitioning to a new platform, is a critical decision for marketers to make.

Here, get the six most common use cases organizations consider when purchasing an MAP platform and use it to bolster your business case or defend a current investment (and easily customize it for internal use).

Then, read about the High Cost of Doing Nothing in MA

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Balance marketing automation resource constraints
Balance marketing automation resource constraints

Oftentimes, marketing teams won't have seven individuals in the entire department, let alone dedicated sole...

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CRM / Marketing Automation Adoption Timeline [Infographic Download]
CRM / Marketing Automation Adoption Timeline [Infographic Download]

Grab this handy infographic detailing a typical adoption timeline from initial scope to full execution. Bas...