Evaluate different marketing automation platforms with this wholistic checklist that covers marketing enablement, tech & infrastructure, sales enablement, vendor support and data management.
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Make sure you avoid these common mistakes when implementing lead management.

Marketing leaders, who guide their teams in the use of marketing automation every day, address the challenges of manual marketing processes & the solutions provided by marketing automation technology.

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Oftentimes, marketing teams won't have seven individuals in the entire department, let alone dedicated solely to Marketing Operations. Just like you wouldn’t rely on a single person to produce ALL...

In this template, The Pedowitz Group has documented the six most common use cases organizations consider when purchasing an MAP platform.
![CRM / Marketing Automation Adoption Timeline [Infographic Download]](https://content.cdntwrk.com/files/aT0xMjYzMDIwJnA9MCZ2ZXJzaW9uPTEmY21kPXYmc2lnPTNiMDhkOTY1NTZkOWVkYmE2ZmU1MDNmODdkNmNjZWE5/-w-320.jpg)
Grab this handy infographic detailing a typical adoption timeline from initial scope to full execution. Based on hundreds of implementations!

While implementing Marketing Automation doesn’t happen overnight, the basics can be put in place relatively quickly.

Technical configuration, including SPF and DKIM, is a big part of deliverability in a marketing automation platform. The post Deliverability, nailing the technical configuration, and why it...
Streamline, automate, and measure your marketing efforts with MAP

From subject line to compliance, this check list details 8 best practices to optimize your email campaigns.

The marketing transformation white paper provides insight into why transformation fails and how it can succeed within an organization.

Are you ready to rise? Debbie Qaqish, nationally recognized and acclaimed author, speaker, thought leader, and innovator brings clarity to the topic of strategic marketing operations.