Making the Case for Marketing Automation: A Practitioner's Guide

With so many companies looking for the best marketing automation software that fits their needs, it’s imperative to know two things: what software best fits what you’re looking for, and how to...

Are you ready to make the leap from a basic email service provider (ESP) to a full-fledged marketing automation platform (MAP)?   Have you thought about it but just aren’t sure if you...

Marketing automation won't automatically fix all your marketing problems. Caitlin Culbert dispels this and eight other myths about marketing automation that hold your company back from using this...

Marketing automation is an important step in the lead management process. A MAP will ensure that no lead goes unfollowed and your prospects have a positive experience. The post How to Optimize and...

Oftentimes, marketing teams won't have seven individuals in the entire department, let alone dedicated solely to Marketing Operations. Just like you wouldn’t rely on a single person to produce ALL...

Technical configuration, including SPF and DKIM, is a big part of deliverability in a marketing automation platform. The post Deliverability, nailing the technical configuration, and why it...