In this informative webinar, three expert marketing leaders discuss the challenges presented by manual marketing processes and how marketing automation technology provides a solution to the frustration. We walked through the process of evaluating your marketing use cases in order to develop and present a solid case for deploying a marketing automation platform at your organization.
Our webinar panel includes:
- Ali Rastiello – Senior Manager, Marketing Automation, BigCommerce
- Kerry Nelson – Senior Director, Marketing, Infor
- Kevin Joyce – CMO, The Pedowitz Group
Using examples from real world situations experienced by our panelists, we dive into the before-and-after of the following 9 use cases:
- Campaign automation and cloning
- Triggered response
- Event promotions and follow up
- Data insights and reporting
- Lead scoring
- Data insights and capture
- Data quality management
- Sales Enablement – data visibility
- Sales enablement – influence marketing
Watch the on-demand webinar and access the presentation slides here.