From ESP to MAP

Learn the essential differences between an Email Service Provider (ESP) and a Marketing Automation Platform (MAP) as well what changes you can expect to achieve in your marketing efforts with marketing automation capabilities.

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Webinar Slides: Making the Case for Marketing Automation: A Practitioner's Guide
Webinar Slides: Making the Case for Marketing Automation: A Practitioner's Guide

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How to Optimize and Automate Your Prospect Process Flow
How to Optimize and Automate Your Prospect Process Flow

Marketing automation is an important step in the lead management process. A MAP will ensure that no lead go...