Learn the essential differences between an Email Service Provider (ESP) and a Marketing Automation Platform (MAP) as well what changes you can expect to achieve in your marketing efforts with marketing automation capabilities.
Other content in this Stream
MAP vs ESP Infographic
Marketing Automation Platforms vs Email Service Providers...Which will help you streamline, automate and measure your marketing efforts?
5 Ways to Piss Off Sales During Lead Management Implementation
Know these top 5 barriers by Sales teams during lead management implementation and how to avoid them.
Marketing Automation Buying Guide Checklist
Evaluate different marketing automation platforms with this wholistic checklist that covers marketing enablement, tech & infrastructure, sales enablement, vendor support and data management.
What to Expect When You’re Expecting a Migration to MAP
Are you ready to make the leap from a basic email service provider (ESP) to a full-fledged marketing automation platform (MAP)? Have you thought about it but just aren’t sure if you...
9 Myths About Marketing Automation
Marketing automation won't automatically fix all your marketing problems. Caitlin Culbert dispels this and eight other myths about marketing automation that hold your company back from using this...
The Pedowitz Group: Connecting Marketing to Revenue
The High Cost of Doing Nothing about Marketing Automation
While implementing Marketing Automation doesn’t happen overnight, the basics can be put in place relatively quickly.
Webinar Slides: Making the Case for Marketing Automation: A Practitioner's Guide
Email Best Practice Check List
From subject line to compliance, this check list details 8 best practices to optimize your email campaigns.
Making the Case for Marketing Automation: A Practitioner’s Guide
A panel of three marketing experts dive into marketing use cases before-and-after marketing automation technology.
Making the Case for Marketing Automation: A Practitioner's Guide
Marketing leaders, who guide their teams in the use of marketing automation every day, address the challenges of manual marketing processes & the solutions provided by marketing automation technology.
Launchpad for Success – Marketing Automation Strategy Series – Part 1
Whether you’re due for a refresh or just getting started with implementing marketing automation in your organization, the pointers below can help to prioritize the tasks in your marketing...
Launchpad for Success – Marketing Automation Strategy Series – Part 2
Whether you’re due for a refresh or just getting started with implementing and enabling marketing automation in your organization, the pointers below can help to prioritize the tasks in your...
Marketing Automation Use Case Template
In this template, The Pedowitz Group has documented the six most common use cases organizations consider when purchasing an MAP platform.
7 Hallmarks of Successful Marketing Transformation
The marketing transformation white paper provides insight into why transformation fails and how it can succeed within an organization.
The Rise of the Strategic Marketing Operations Function
Are you ready to rise? Debbie Qaqish, nationally recognized and acclaimed author, speaker, thought leader, and innovator brings clarity to the topic of strategic marketing operations.
Rise of the Strategic Marketing Operations Function