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With so many companies looking for the best marketing automation software that fits their needs, it’s imperative to know two things: what software best fits what you’re looking for, and how to...
Bad Marketing Automation habits are like a comfortable bed: they are easy to fall into, but hard to get out of. It's my job to get you, the client, to STOP. The post 28 bad marketing automation...
Marketing automation won't automatically fix all your marketing problems. Caitlin Culbert dispels this and eight other myths about marketing automation that hold your company back from using this...
Make sure you avoid these common mistakes when implementing lead management.
42:08Marketing leaders, who guide their teams in the use of marketing automation every day, address the challenges of manual marketing processes & the solutions provided by marketing automation technology.
What to expect when you transition from a basic email service provider (ESP) to a robust marketing automation platform (MAP).
Marketing automation is an important step in the lead management process. A MAP will ensure that no lead goes unfollowed and your prospects have a positive experience. The post How to Optimize and...
Are you ready to make the leap from a basic email service provider (ESP) to a full-fledged marketing automation platform (MAP)? Have you thought about it but just aren’t sure if you...
Oftentimes, marketing teams won't have seven individuals in the entire department, let alone dedicated solely to Marketing Operations. Just like you wouldn’t rely on a single person to produce ALL...
In this template, The Pedowitz Group has documented the six most common use cases organizations consider when purchasing an MAP platform.
While implementing Marketing Automation doesn’t happen overnight, the basics can be put in place relatively quickly.
Technical configuration, including SPF and DKIM, is a big part of deliverability in a marketing automation platform. The post Deliverability, nailing the technical configuration, and why it...
Streamline, automate, and measure your marketing efforts with MAP
use this checklist to evaluate different platforms.
From subject line to compliance, this check list details 8 best practices to optimize your email campaigns.
The marketing transformation white paper provides insight into why transformation fails and how it can succeed within an organization.
22:48Are you ready to rise? Debbie Qaqish, nationally recognized and acclaimed author, speaker, thought leader, and innovator brings clarity to the topic of strategic marketing operations.
