Marketing Automation

Content related to marketing automation to help you optimize campaigns, better engage leads, or smoothly transition into your platform

  • From ESP to MAP

    From ESP to MAP

    What to expect when you transition from a basic email service provider (ESP) to a robust marketing automation platform (MAP).

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  • Your Marketing Automation Starting Point: Best Software, Team Structure, And Much More

    Your Marketing Automation Starting Point: Best Software, Team Structure, And Much More

    With so many companies looking for the best marketing automation software that fits their needs, it’s imperative to know two things: what software best fits what you’re looking for, and how to...

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  • What to Expect When You’re Expecting a Migration to MAP

    What to Expect When You’re Expecting a Migration to MAP

    Are you ready to make the leap from a basic email service provider (ESP) to a full-fledged marketing automation platform (MAP)?   Have you thought about it but just aren’t sure if you...

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  • 9 Myths About Marketing Automation

    9 Myths About Marketing Automation

    Marketing automation won't automatically fix all your marketing problems. Caitlin Culbert dispels this and eight other myths about marketing automation that hold your company back from using this...

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  • 5 Ways to Piss Off Sales During Lead Management Implementation

    5 Ways to Piss Off Sales During Lead Management Implementation

    Make sure you avoid these common mistakes when implementing lead management.

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  • How to Optimize and Automate Your Prospect Process Flow

    How to Optimize and Automate Your Prospect Process Flow

    Marketing automation is an important step in the lead management process. A MAP will ensure that no lead goes unfollowed and your prospects have a positive experience. The post How to Optimize and...

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  • Balance marketing automation resource constraints

    Balance marketing automation resource constraints

    Oftentimes, marketing teams won't have seven individuals in the entire department, let alone dedicated solely to Marketing Operations. Just like you wouldn’t rely on a single person to produce ALL...

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  • Deliverability, nailing the technical configuration, and why it matters

    Deliverability, nailing the technical configuration, and why it matters

    Technical configuration, including SPF and DKIM, is a big part of deliverability in a marketing automation platform. The post Deliverability, nailing the technical configuration, and why it...

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  • MAP vs ESP Infographic

    MAP vs ESP Infographic

    Streamline, automate, and measure your marketing efforts with MAP

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  • Marketing Automation Buying Guide Checklist

    Marketing Automation Buying Guide Checklist

    use this checklist to evaluate different platforms.

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  • The Pedowitz Group: Connecting Marketing to Revenue

    The Pedowitz Group: Connecting Marketing to Revenue

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  • The High Cost of Doing Nothing about Marketing Automation

    The High Cost of Doing Nothing about Marketing Automation

    While implementing Marketing Automation doesn’t happen overnight, the basics can be put in place relatively quickly.

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  • Webinar Slides: Making the Case for Marketing Automation: A Practitioner's Guide

    Webinar Slides: Making the Case for Marketing Automation: A Practitioner's Guide

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  • Email Best Practice Check List

    Email Best Practice Check List

    From subject line to compliance, this check list details 8 best practices to optimize your email campaigns.

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  • Making the Case for Marketing Automation: A Practitioner's Guide42:08

    Making the Case for Marketing Automation: A Practitioner's Guide

    Marketing leaders, who guide their teams in the use of marketing automation every day, address the challenges of manual marketing processes & the solutions provided by marketing automation technology.

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  • Marketing Automation Use Case Template

    Marketing Automation Use Case Template

    In this template, The Pedowitz Group has documented the six most common use cases organizations consider when purchasing an MAP platform.

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  • 7 Hallmarks of Successful Marketing Transformation

    7 Hallmarks of Successful Marketing Transformation

    The marketing transformation white paper provides insight into why transformation fails and how it can succeed within an organization.

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  • The Rise of the Strategic Marketing Operations Function22:48

    The Rise of the Strategic Marketing Operations Function

    Are you ready to rise? Debbie Qaqish, nationally recognized and acclaimed author, speaker, thought leader, and innovator brings clarity to the topic of strategic marketing operations.

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  • Rise of the Strategic Marketing Operations Function

    Rise of the Strategic Marketing Operations Function

    Given the rapidly evolving market conditions and pressures, marketing operations as a capability is morphing in front of our very eyes. This white paper characterizes some of the major changes.

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