Marketing Automation 101

Test content here

  • From ESP to MAP

    From ESP to MAP

    What to expect when you transition from a basic email service provider (ESP) to a robust marketing automation platform (MAP).

    Read Publication
  • Let's Chat
  • What to Expect When You’re Expecting a Migration to MAP

    Are you ready to make the leap from a basic email service provider (ESP) to a full-fledged marketing automation platform (MAP)?   Have you thought about it but just aren’t sure if you...

    Read Article
  • MAP vs ESP Infographic

    MAP vs ESP Infographic

    Marketing Automation Platforms vs Email Service Providers...Which will help you streamline, automate and measure your marketing efforts?

    Read Publication
  • 5 Ways to Piss Off Sales During Lead Management Implementation

    5 Ways to Piss Off Sales During Lead Management Implementation

    Know these top 5 barriers by Sales teams during lead management implementation and how to avoid them.

    Read Publication
  • Marketing Automation Buying Guide Checklist

    Marketing Automation Buying Guide Checklist

    Evaluate different marketing automation platforms with this wholistic checklist that covers marketing enablement, tech & infrastructure, sales enablement, vendor support and data management.

    Read Publication
  • What to Expect When You’re Expecting a Migration to MAP

    Are you ready to make the leap from a basic email service provider (ESP) to a full-fledged marketing automation platform (MAP)?   Have you thought about it but just aren’t sure if you...

    Read Article
  • 9 Myths About Marketing Automation

    9 Myths About Marketing Automation

    Marketing automation won't automatically fix all your marketing problems. Caitlin Culbert dispels this and eight other myths about marketing automation that hold your company back from using this...

    Read Article
  • The Pedowitz Group: Connecting Marketing to Revenue

    The Pedowitz Group: Connecting Marketing to Revenue

    Read Publication
  • The High Cost of Doing Nothing about Marketing Automation

    The High Cost of Doing Nothing about Marketing Automation

    While implementing Marketing Automation doesn’t happen overnight, the basics can be put in place relatively quickly.

    Read Publication
  • Webinar Slides: Making the Case for Marketing Automation: A Practitioner's Guide

    Webinar Slides: Making the Case for Marketing Automation: A Practitioner's Guide

    Read Publication
  • Email Best Practice Check List

    Email Best Practice Check List

    From subject line to compliance, this check list details 8 best practices to optimize your email campaigns.

    Read Publication
  • Let's Chat
  • Making the Case for Marketing Automation: A Practitioner’s Guide

    Making the Case for Marketing Automation: A Practitioner’s Guide

    A panel of three marketing experts dive into marketing use cases before-and-after marketing automation technology.

    Read Article
  • Making the Case for Marketing Automation: A Practitioner's Guide42:08

    Making the Case for Marketing Automation: A Practitioner's Guide

    Marketing leaders, who guide their teams in the use of marketing automation every day, address the challenges of manual marketing processes & the solutions provided by marketing automation technology.

    Watch Video
  • Launchpad for Success – Marketing Automation Strategy Series – Part 1

    Launchpad for Success – Marketing Automation Strategy Series – Part 1

    Whether you’re due for a refresh or just getting started with implementing marketing automation in your organization, the pointers below can help to prioritize the tasks in your marketing...

    Read Article
  • Launchpad for Success – Marketing Automation Strategy Series – Part 2

    Launchpad for Success – Marketing Automation Strategy Series – Part 2

    Whether you’re due for a refresh or just getting started with implementing and enabling marketing automation in your organization, the pointers below can help to prioritize the tasks in your...

    Read Article
  • Marketing Automation Use Case Template

    Marketing Automation Use Case Template

    In this template, The Pedowitz Group has documented the six most common use cases organizations consider when purchasing an MAP platform.

    Read Publication
  • 7 Hallmarks of Successful Marketing Transformation

    7 Hallmarks of Successful Marketing Transformation

    The marketing transformation white paper provides insight into why transformation fails and how it can succeed within an organization.

    Read Publication
  • The Rise of the Strategic Marketing Operations Function22:48

    The Rise of the Strategic Marketing Operations Function

    Are you ready to rise? Debbie Qaqish, nationally recognized and acclaimed author, speaker, thought leader, and innovator brings clarity to the topic of strategic marketing operations.

    Watch Video
  • Rise of the Strategic Marketing Operations Function

    Rise of the Strategic Marketing Operations Function

    Given the rapidly evolving market conditions and pressures, marketing operations as a capability is morphing in front of our very eyes. This white paper characterizes some of the major changes.

    Read Publication
  • loading
    Loading More...