Marketing Automation
Content related to marketing automation to help you optimize campaigns, better engage leads, or smoothly transition into your platform
-
Read PublicationFrom ESP to MAP
What to expect when you transition from a basic email service provider (ESP) to a robust marketing automation platform (MAP).
-
Read ArticleYour Marketing Automation Starting Point: Best Software, Team Structure, And Much More
With so many companies looking for the best marketing automation software that fits their needs, it’s imperative to know two things: what software best fits what you’re looking for, and how to...
-
Read ArticleWhat to Expect When You’re Expecting a Migration to MAP
Are you ready to make the leap from a basic email service provider (ESP) to a full-fledged marketing automation platform (MAP)? Have you thought about it but just aren’t sure if you...
- Have A Question?
-
Read Article9 Myths About Marketing Automation
Marketing automation won't automatically fix all your marketing problems. Caitlin Culbert dispels this and eight other myths about marketing automation that hold your company back from using this...
-
Read Publication
5 Ways to Piss Off Sales During Lead Management Implementation
Make sure you avoid these common mistakes when implementing lead management.
-
Read ArticleHow to Optimize and Automate Your Prospect Process Flow
Marketing automation is an important step in the lead management process. A MAP will ensure that no lead goes unfollowed and your prospects have a positive experience. The post How to Optimize and...
-
Read ArticleBalance marketing automation resource constraints
Oftentimes, marketing teams won't have seven individuals in the entire department, let alone dedicated solely to Marketing Operations. Just like you wouldn’t rely on a single person to produce ALL...
-
Read ArticleDeliverability, nailing the technical configuration, and why it matters
Technical configuration, including SPF and DKIM, is a big part of deliverability in a marketing automation platform. The post Deliverability, nailing the technical configuration, and why it...
-
Read Publication
MAP vs ESP Infographic
Streamline, automate, and measure your marketing efforts with MAP
-
Read Publication
Marketing Automation Buying Guide Checklist
use this checklist to evaluate different platforms.
- Get The Guide
- View Curriculum
-
Read PublicationThe Pedowitz Group: Connecting Marketing to Revenue
- Get The Guide
-
Read PublicationThe High Cost of Doing Nothing about Marketing Automation
While implementing Marketing Automation doesn’t happen overnight, the basics can be put in place relatively quickly.
-
Read PublicationWebinar Slides: Making the Case for Marketing Automation: A Practitioner's Guide
- Find Out Now
-
Read PublicationEmail Best Practice Check List
From subject line to compliance, this check list details 8 best practices to optimize your email campaigns.
-
42:08Watch VideoMaking the Case for Marketing Automation: A Practitioner's Guide
Marketing leaders, who guide their teams in the use of marketing automation every day, address the challenges of manual marketing processes & the solutions provided by marketing automation technology.
-
Read PublicationMarketing Automation Use Case Template
In this template, The Pedowitz Group has documented the six most common use cases organizations consider when purchasing an MAP platform.
-
Read Publication7 Hallmarks of Successful Marketing Transformation
The marketing transformation white paper provides insight into why transformation fails and how it can succeed within an organization.
-
22:48Watch VideoThe Rise of the Strategic Marketing Operations Function
Are you ready to rise? Debbie Qaqish, nationally recognized and acclaimed author, speaker, thought leader, and innovator brings clarity to the topic of strategic marketing operations.
-
Read PublicationRise of the Strategic Marketing Operations Function
Given the rapidly evolving market conditions and pressures, marketing operations as a capability is morphing in front of our very eyes. This white paper characterizes some of the major changes.
-
Loading More...
