From ESP to MAP

Learn the essential differences between an Email Service Provider (ESP) and a Marketing Automation Platform (MAP) as well what changes you can expect to achieve in your marketing efforts with marketing automation capabilities.

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Salesforce Marketing Cloud Implementation eBook
Salesforce Marketing Cloud Implementation eBook

Don't miss the often overlooked step to getting started with SFMC.

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Lead Management Process and Pitfalls to Avoid: Marketing Operations eBook Part 1
Lead Management Process and Pitfalls to Avoid: Marketing Operations eBook Part 1

You might think you know all about the lead management process, but there are some common pitfalls that you...