eBooks
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Read PublicationBuild A Revenue Marketing COE
Learn how to build a marketing operation that's revenue and customer-focused, from team structure to job descriptions, executive must-knows to internal processes.
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Read PublicationSalesforce Marketing Cloud Implementation eBook
Don't miss the often overlooked step to getting started with SFMC.
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Read PublicationFrom ESP to MAP
What to expect when you transition from a basic email service provider (ESP) to a robust marketing automation platform (MAP).
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Read PublicationLead Management Process and Pitfalls to Avoid: Marketing Operations eBook Part 1
You might think you know all about the lead management process, but there are some common pitfalls that you might be trapped in. Here we review the lead management process and pitfalls to avoid.
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Read PublicationData Operations Processes and How to Accelerate Your Revenue Marketing Journey: Marketing Operations eBook Part 2
This ebook contains data operations processes and how to accelerate your revenue marketing journey. It also address data challenges and break them down into simple goals.
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Read PublicationCampaign Development Process and Creating Flawless Campaigns: Marketing Operations eBook Part 3
This campaign development ebook provides tips and tricks to creating flawless campaigns and discusses strategic roles involved in launching and maintaining high performing campaigns.
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Read PublicationContent Development Process and Content Chaos: Marketing Operations eBook Part 4
This ebook covers the content development process. Controlling the chaos is key. We provide guidelines to spending your content budget wisely in order to avoid content chaos.
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Read PublicationReporting and Analytics Processes and Becoming a 3D Organization: Marketing Operations eBook Part 5
In part 5 we discuss reporting and analytics and what it means to be a 3D organization. We cover 6 steps to building a results reporting function in marketing operations and much more.
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Read PublicationDriving Value from Your Eloqua Investment
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Read PublicationThe High Cost of Doing Nothing about Marketing Automation
While implementing Marketing Automation doesn’t happen overnight, the basics can be put in place relatively quickly.
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Read PublicationBuilding a Revenue Marketing Center of Excellence
Revenue Marketing Center of Excellence is responsible for driving repeatable, predictable, and scalable revenue performance.
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Read PublicationRise of the Revenue Marketer: Chapter 1
This book is written for the B2B marketing executive who is responsible for answering the question "What are you going to do about revenue?"
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