eBooks

Driving Value from Your Eloqua Investment

The High Cost of Doing Nothing about Marketing Automation

While implementing Marketing Automation doesn’t happen overnight, the basics can be put in place relatively quickly.

Building a Revenue Marketing Center of Excellence

Revenue Marketing Center of Excellence is responsible for driving repeatable, predictable, and scalable revenue performance.

Rise of the Revenue Marketer: Chapter 1

This book is written for the B2B marketing executive who is responsible for answering the question "What are you going to do about revenue?"