eBooks

  • Lead Management Process and Pitfalls to Avoid: Marketing Operations eBook Part 1

    Lead Management Process and Pitfalls to Avoid: Marketing Operations eBook Part 1

    You might think you know all about the lead management process, but there are some common pitfalls that you might be trapped in. Here we review the lead management process and pitfalls to avoid.

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  • Data Operations Processes and How to Accelerate Your Revenue Marketing Journey: Marketing Operations eBook Part 2

    Data Operations Processes and How to Accelerate Your Revenue Marketing Journey: Marketing Operations eBook Part 2

    This ebook contains data operations processes and how to accelerate your revenue marketing journey. It also address data challenges and break them down into simple goals.

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  • Campaign Development Process and Creating Flawless Campaigns: Marketing Operations eBook Part 3

    Campaign Development Process and Creating Flawless Campaigns: Marketing Operations eBook Part 3

    This campaign development ebook provides tips and tricks to creating flawless campaigns and discusses strategic roles involved in launching and maintaining high performing campaigns.

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  • Content Development Process and Content Chaos: Marketing Operations eBook Part 4

    Content Development Process and Content Chaos: Marketing Operations eBook Part 4

    This ebook covers the content development process. Controlling the chaos is key. We provide guidelines to spending your content budget wisely in order to avoid content chaos.

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  • Reporting and Analytics Processes and Becoming a 3D Organization: Marketing Operations eBook Part 5

    Reporting and Analytics Processes and Becoming a 3D Organization: Marketing Operations eBook Part 5

    In part 5 we discuss reporting and analytics and what it means to be a 3D organization. We cover 6 steps to building a results reporting function in marketing operations and much more.

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  • Driving Value from Your Eloqua Investment

    Driving Value from Your Eloqua Investment

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  • The High Cost of Doing Nothing about Marketing Automation

    The High Cost of Doing Nothing about Marketing Automation

    While implementing Marketing Automation doesn’t happen overnight, the basics can be put in place relatively quickly.

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  • Building a Revenue Marketing Center of Excellence

    Building a Revenue Marketing Center of Excellence

    Revenue Marketing Center of Excellence is responsible for driving repeatable, predictable, and scalable revenue performance.

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  • Rise of the Revenue Marketer: Chapter 1

    Rise of the Revenue Marketer: Chapter 1

    This book is written for the B2B marketing executive who is responsible for answering the question "What are you going to do about revenue?"

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