The Reality of Marketing Operations during M&A with Randy Taylor

Join us as we talk to marketing operations and M&A veteran Randy Taylor about what really happens during a merger or acquisition. Given the pace of change, M&A is hot right now. As a marketing professional, understanding what it is and how you can survive and even thrive during M&A activity is a key skill. Randy has worked in multiple M&A scenarios and shares how best to evaluate, integrate and maximize data and tech stacks while also focusing on the required change management that is necessary. - Video Sequence - 00:00 - Intro 01:29 - Randy talks about what his career has been like over his 30 years experience 03:38 - "So what was it like to step away from being in marketing ops only to actually running the whole marketing department?" 05:55 - "How do you suggest people approach a M&A action?" 13:34 - "What are the 3 things that you would tell them they absolutely have to look out for?" 18:37 - "What have you seen or what do you think the opportunities are?" 22:09 - "Do you think that happens most of the time or do politics get in the way more often than not?" 24:27 - "Can you image marketing trying to participate in a M&A activity without a dedicated Marketing Operations Team?" 27:57 - "What inspires you Randy?" 30:49 - Outro Subscribe and be the first to know when we release a new video Learn more, Follow and Engage with us: 💻Website: https://www.pedowitzgroup.com/ 📲LinkedIn: https://www.linkedin.com/company/pedo... 📲Facebook: https://business.facebook.com/pedowit... 📲Twitter: https://twitter.com/revenuemarketer 📹 YouTube: https://www.youtube.com/user/ThePedow... #digitaltransformation #marketingautomation #emailmarketing #inboundmarketing #customerexperience #b2bmarketing #revenuemarketing #marketingoperations #CMO #CX #marketingoperations

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