Digital Transformation

Lessons and ideas from our experience helping hundreds of companies through their digital transformations that actually show positive revenue impact,

  • COVID-19’s Digital Transformation Impact: Accelerant, Or Inhibitor?

    COVID-19’s Digital Transformation Impact: Accelerant, Or Inhibitor?

    Who besides me wants to yell “Jumanji” when the ball drops in Times Square on New Year’s Eve of 2020? It’s like we’re stuck in an alternate universe with unknown rules, dizzying changes, and...

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  • Why Capabilities Trump Skills in Digital Transformation

    Why Capabilities Trump Skills in Digital Transformation

    Kevin Joyce dives into Digital Transformation by taking a look at the marketing capabilities a marketing team needs to acquire in order to do digital marketing effectively. The post Why...

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  • 107 Customer Experience Stats That Prove CX is Good Business

    107 Customer Experience Stats That Prove CX is Good Business

    Something happened to marketers trying to become customer-centric … they forgot to include the customer! A disturbing trend seems to have taken place in modern digital marketing. Companies claim...

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  • The Discipline of Revenue Marketing = The Freedom of Creativity | Lauren Pasquale at RevTalks 201914:34

    The Discipline of Revenue Marketing = The Freedom of Creativity | Lauren Pasquale at RevTalks 2019

    Talk about a supply and demand problem. Pasquale details the effort enabling her company to exceed acquisition goals and thoroughly track ROI, while filling critical gaps in quality patient care.

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  • CMO Insights: Tiffany Sieve, Marketing Demand Generation VP at Paycor

    CMO Insights: Tiffany Sieve, Marketing Demand Generation VP at Paycor

    In this episode of CMO Insights, Tiffany Sieve, Marketing Demand Generation VP, Paycor, expounds on their journey and transformation to becoming Revenue Marketers, integrating their marketing...

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  • The New Rules of Marketing Operations & Technology | Scott Brinker at REVTalks 201915:36

    The New Rules of Marketing Operations & Technology | Scott Brinker at REVTalks 2019

    Scott distills the paradoxical rules for marketing operations: where the magic happens and how revenue is created in a digital world.

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  • CMO Insights: Thomas Been, CMO, TIBCO16:42

    CMO Insights: Thomas Been, CMO, TIBCO

    Discussion includes providing a leading platform for digital businesses and marketing becoming more accountable in business and digital marketing.

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  • What is Revenue Marketing? The key to earning a seat at the revenue table.

    What is Revenue Marketing? The key to earning a seat at the revenue table.

    Chances are, you found this article because you heard the term “revenue marketing” but you might be asking: What is it? Is it some fluff concept that doesn’t mean anything? Or, is there some merit...

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  • Webinar: Customer Centric Workshop Series - Session 141:34

    Webinar: Customer Centric Workshop Series - Session 1

    Learn how to become a customer-centric marketing organization by creating a single view of the customer lifecycle and an operational plan to transform your customer experience.

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  • 7 Hallmarks of Successful Marketing Transformation

    7 Hallmarks of Successful Marketing Transformation

    The marketing transformation white paper provides insight into why transformation fails and how it can succeed within an organization.

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  • How to build a marketing operations organization out of chaos

    How to build a marketing operations organization out of chaos

    Financial accountability, digital transformation and the pivot to customer-centricity are all important CMO challenges to overcome to get your strategy back on track. The post How to build a...

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  • How to Overcome 3 Major Challenges with Strategic Marketing Operations

    How to Overcome 3 Major Challenges with Strategic Marketing Operations

    CMOs today face many varied and difficult challenges. Among these challenges are guiding their firms in digital transformation, being held accountability for revenue and becoming more customer...

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  • The Rise of the Strategic Marketing Operations Function22:48

    The Rise of the Strategic Marketing Operations Function

    Are you ready to rise? Debbie Qaqish, nationally recognized and acclaimed author, speaker, thought leader, and innovator brings clarity to the topic of strategic marketing operations.

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  • CMO Insights: Julie Roehm, Chief Experience Officer and CMO, ABRA Auto Body & Glass27:58

    CMO Insights: Julie Roehm, Chief Experience Officer and CMO, ABRA Auto Body & Glass

    How to make every customer experience personal, undergo digital transformation, and optimize the customer journey in the collision industry.

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  • Marketing as a Differentiator in Manufacturing2:33

    Marketing as a Differentiator in Manufacturing

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  • Case Study: Xylem Digital Marketing

    Case Study: Xylem Digital Marketing

    With a time frame of only 6 months, Xylem needed to integrate a Marketing Automation Platform, launch a pilot campaign and achieve 100 Marketing Qualified Leads.

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  • CMO Insights: Rand Fishkin, Co-Founder (Moz, SparkToro)18:37

    CMO Insights: Rand Fishkin, Co-Founder (Moz, SparkToro)

    Tune into this episode of CMO Insights to hear all about the changing landscape of digital marketing and how professional marketers can navigate it.

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  • CMO Insights: Tim Minahan, CMO, Citrix

    CMO Insights: Tim Minahan, CMO, Citrix

    Jeff Pedowitz sits down with Tim Minahan, Chief Marketing Officer for Citrix. In this interview Tim shares how he is helping Citrix transform beyond IT and helping other lines of business achieve...

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  • First Steps in the Revenue Marketing Journey

    First Steps in the Revenue Marketing Journey

    Kevin Joyce, Vice President of Revenue Marketing Strategy with The Pedowitz Group shares in this month's post, the first steps in the Revenue Marketing Journey and the steps necessary to make to...

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  • Webinar: Move The Needle! Digital Transformation32:01

    Webinar: Move The Needle! Digital Transformation

    How to shift from a cost center to a revenue center.

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