Dr. Debbie Qaqish for MarTech Today

Marketing Technology News & Management Insights

  • Marketing operations as the agent of change

    Marketing operations as the agent of change

    Change agents communicate compelling reasons for change, continually explore new ideas and take ownership with transparency. The post Marketing operations as the agent of change appeared first on...

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  • Marketing ops is critical to the success of lead management

    Marketing ops is critical to the success of lead management

    Creating an inter-related framework that forms the foundation for lead management in your marketing operations is important. Here's why. The post Marketing ops is critical to the success of lead...

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  • Lead the pivot to customer centricity

    Lead the pivot to customer centricity

    If a company is going to stay competitive, they must go where the customer goes and create a B2C experience for a B2B buyer. The post Lead the pivot to customer centricity appeared first on...

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  • How to build a marketing operations organization out of chaos

    How to build a marketing operations organization out of chaos

    Financial accountability, digital transformation and the pivot to customer-centricity are all important CMO challenges to overcome to get your strategy back on track. The post How to build a...

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  • Walking the CX talk

    Walking the CX talk

    Whether you're assessing your own company's status or considering how a potential employer is doing, follow these tips to determine whether a business is really dedicated to being...

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  • The role of strategic marketing operations in addressing today’s top 3 CMO challenges

    The role of strategic marketing operations in addressing today’s top 3 CMO challenges

    The opportunity has never been higher for marketing operations to step up from being button pushers to strategic contributors and enablers. The post The role of strategic marketing operations in...

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  • How to build and budget your 2019 customer-centric MO playbook

    How to build and budget your 2019 customer-centric MO playbook

    As you pivot your organization to become more customer-centric, the changes will likely have a significant impact on your budgetary needs. Contributor Debbie Qaqish guides you on what to consider...

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  • Is your organization ready for a dedicated MO function?

    Is your organization ready for a dedicated MO function?

    Maybe you're eager to get a marketing operations function started at your company, but is it really ready? Contributor Debbie Qaqish explains how to figure that out. The post Is your organization...

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  • Rent, buy or train? How to accelerate strategic marketing operations

    Rent, buy or train? How to accelerate strategic marketing operations

    Selecting martech stack elements is one thing, but finding the humans to use them is quite another. Contributor Debbie Qaqish discusses challenges and solutions MO leaders have in finding key...

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  • Is your customer the unifying thread? How to do martech right

    Is your customer the unifying thread? How to do martech right

    How you approach martech is highly dependent on the thread that's unifying all of your decision-making. Contributor Debbie Qaqish explains how this affects your chances of success. The post Is...

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