Who Owns the Customer Journey?
Chief Strategy Officer Debbie Qaqish and VP of Sales Scott Benedetti discuss customer ownership from the sales and marketing perspectives.
Map an Amazing Customer Journey (On-Demand Webinar)
Mapping the customer journey involves detailed planning and engagement from all levels of your organization. From the executive team to customer-facing team members to the customers themselves,...
Lessons in Customer Experience (Part 1): When Marketing Prospects Don’t Want to Play Your Way
The customer experience is the new battleground by which business will be won or lost. Lorena Harris starts a 4 part blog series by first breaking down the importance of creating a positive...
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Lessons In Customer Experience (Part 2): When Your Brand Finally Realizes It’s Not All About You
Getting to know your customer is a vital step in the customer journey. Lorena Harris' 2nd blog in a 4 part blog series breaks down how you can become customer-focused and how to build customer...
Buying Journey Examples
Learn how to build and document your customer buying journey with these examples.
How to Quantify the Customer Journey (On-Demand Webinar)
The marketing universe is shifting away from traditional funnel marketing and toward a holistic view of the customer journey. We recently conducted a webinar on Quantifying the Customer Journey to...
First Steps in the Revenue Marketing Journey
Kevin Joyce, Vice President of Revenue Marketing Strategy with The Pedowitz Group shares in this month's post, the first steps in the Revenue Marketing Journey and the steps necessary to make to...
Customer Experience: Better Than Human Experience | Dennis Haugan at REVTalks 2019
How do you create the right mix of digital and human through the buyer’s journey? Tune in to hear how Apptio is leveraging the power of digital + human to create a better than human experience.
Transitioning from Chief Marketing Officer to Chief Customer Officer
Company orientation, new skills, technology, Originally published on AMA- Marketing Weekly New, By Debbie Qaqish
Webinar: MarTech and Customer Centricity
Explore how to access, plan, and execute revamping your tech stack to support customer-centricity.
Lessons in Customer Experience (Part 3): When Your Buying Stages Don’t Match Your Customer’s Needs
Lorena Harris' 3rd blog in a 4 part blog series breaks down why focusing on customer experience instead of the funnel will help you take customer relationships to a new level. The post Lessons in...
Lessons in Customer Experience (Part 4): How to Move from Inside-Out to Outside-In Marketing
As we discussed in part 3 of this series, even the largest and oldest companies are facing a new B2B selling environment where “old school” marketing and sales just doesn’t work anymore. Instead...
TPG ONE™: A New Approach to the Customer Journey
It’s time to redefine your role in the customer engagement economy. Read this white paper to learn how you can make this pivot with a new model for customer centricity.
The Customer Journey
The Customer Journey is comprised of not just customer acquisition, but also customer expansion. Use this graphic to chart your own customer's journey.
Why Customer-Driven CMOs are Taking Over the Corner Office
This article is about how powerful CMOs own the customer engagement and are on track to become CEO because of their customer knowledge.
Three Barriers to Integrating CX into a Company's DNA
3 reasons include: holistic definition and strategy for CX, fighting over who owns the customer, and legacy org structures., Originally published on CRMI, By Debbie Qaqish
7 Hallmarks of Successful Marketing Transformation
The marketing transformation white paper provides insight into why transformation fails and how it can succeed within an organization.