Quantifying the Customer Journey: Register for our July 17th Webinar!
Debbie Qaqish breaks down the three challenges to successfully operationalizing and measuring the results of your customer journey. Get a head start here and then register for our webinar...
TPG ONE™: A New Approach to the Customer Journey
It's time to reimagine the marketing funnel. Learn how B2B companies can move toward what Debbie Qaqish refers to as 'the customer engagement economy' by embracing that the customer is control....
Introducing TPG ONE™: Moving Beyond the Funnel
TPG is moving beyond the marketing funnel as Jeff Pedowitz introduces TPG ONE™ – a Customer Lifecycle Map.
Why Customer-Driven CMOs are Taking Over the Corner Office
This article is about how powerful CMOs own the customer engagement and are on track to become CEO because of their customer knowledge.
Your Prospects Are Multichannel. Are You?
Avoid a “field of dreams” situation with your content marketing. Learn how to engage your customers and prospects by going to where they hang out. Take advantage of multichannel campaigns in...
Transitioning from Chief Marketing Officer to Chief Customer Officer
Company orientation, new skills, technology, Originally published on AMA- Marketing Weekly New, By Debbie Qaqish
Three Barriers to Integrating CX into a Company's DNA
3 reasons include: holistic definition and strategy for CX, fighting over who owns the customer, and legacy org structures., Originally published on CRMI, By Debbie Qaqish
How to Formulate Your 2018 Content Marketing Strategy
In this month’s step of the revenue marketing journey, we cover content marketing strategy and the steps to developing the best content editorial calendar.
How Can Your Company Operationalize the Customer Experience?
As part of TPG ONE™ Kevin Joyce breaks down the seven steps your marketing operations can take to operationalize the customer experience.