Customer Journey

  • Who Owns the Customer Journey?28:19

    Who Owns the Customer Journey?

    Chief Strategy Officer Debbie Qaqish and VP of Sales Scott Benedetti discuss customer ownership from the sales and marketing perspectives.

    Watch Video
  • Customer Experience: Better Than Human Experience | Dennis Haugan at REVTalks 201912:54

    Customer Experience: Better Than Human Experience | Dennis Haugan at REVTalks 2019

    How do you create the right mix of digital and human through the buyer’s journey? Tune in to hear how Apptio is leveraging the power of digital + human to create a better than human experience.

    Watch Video
  • Map an Amazing Customer Journey (On-Demand Webinar)

    Map an Amazing Customer Journey (On-Demand Webinar)

    Mapping the customer journey involves detailed planning and engagement from all levels of your organization. From the executive team to customer-facing team members to the customers themselves,...

    Read Article
  • Lessons In Customer Experience (Part 2): When Your Brand Finally Realizes It’s Not All About You

    Lessons In Customer Experience (Part 2): When Your Brand Finally Realizes It’s Not All About You

    Getting to know your customer is a vital step in the customer journey. Lorena Harris' 2nd blog in a 4 part blog series breaks down how you can become customer-focused and how to build customer...

    Read Article
  • How to Quantify the Customer Journey (On-Demand Webinar)

    How to Quantify the Customer Journey (On-Demand Webinar)

    The marketing universe is shifting away from traditional funnel marketing and toward a holistic view of the customer journey. We recently conducted a webinar on Quantifying the Customer Journey to...

    Read Article
  • ×

    First Name
    Last Name
    Company
    What's on your mind?
    I would like to receive communications from The Pedowitz Group.
    Thanks! Deb will respond soon!
    Error - something went wrong!
  • Transitioning from Chief Marketing Officer to Chief Customer Officer

    Transitioning from Chief Marketing Officer to Chief Customer Officer

    Company orientation, new skills, technology, Originally published on AMA- Marketing Weekly New, By Debbie Qaqish

    Read Article
  • Buying Journey Examples

    Buying Journey Examples

    Learn how to build and document your customer buying journey with these examples.

    Read Publication
  • TPG ONE™: A New Approach to the Customer Journey

    TPG ONE™: A New Approach to the Customer Journey

    It’s time to redefine your role in the customer engagement economy. Read this white paper to learn how you can make this pivot with a new model for customer centricity.

    Read Publication
  • Why Customer-Driven CMOs are Taking Over the Corner Office

    Why Customer-Driven CMOs are Taking Over the Corner Office

    This article is about how powerful CMOs own the customer engagement and are on track to become CEO because of their customer knowledge.

    Read Article
  • Three Barriers to Integrating CX into a Company's DNA

    Three Barriers to Integrating CX into a Company's DNA

    3 reasons include: holistic definition and strategy for CX, fighting over who owns the customer, and legacy org structures., Originally published on CRMI, By Debbie Qaqish

    Read Article
  • Find Out Now
  • loading
    Loading More...