Who Owns the Customer Journey?
Chief Strategy Officer Debbie Qaqish and VP of Sales Scott Benedetti discuss customer ownership from the sales and marketing perspectives.
Customer Experience: Better Than Human Experience | Dennis Haugan at REVTalks 2019
How do you create the right mix of digital and human through the buyer’s journey? Tune in to hear how Apptio is leveraging the power of digital + human to create a better than human experience.
Map an Amazing Customer Journey (On-Demand Webinar)
Mapping the customer journey involves detailed planning and engagement from all levels of your organization. From the executive team to customer-facing team members to the customers themselves,...
Lessons In Customer Experience (Part 2): When Your Brand Finally Realizes It’s Not All About You
Getting to know your customer is a vital step in the customer journey. Lorena Harris' 2nd blog in a 4 part blog series breaks down how you can become customer-focused and how to build customer...
How to Quantify the Customer Journey (On-Demand Webinar)
The marketing universe is shifting away from traditional funnel marketing and toward a holistic view of the customer journey. We recently conducted a webinar on Quantifying the Customer Journey to...
Transitioning from Chief Marketing Officer to Chief Customer Officer
Company orientation, new skills, technology, Originally published on AMA- Marketing Weekly New, By Debbie Qaqish
Buying Journey Examples
Learn how to build and document your customer buying journey with these examples.
TPG ONE™: A New Approach to the Customer Journey
It’s time to redefine your role in the customer engagement economy. Read this white paper to learn how you can make this pivot with a new model for customer centricity.
Why Customer-Driven CMOs are Taking Over the Corner Office
This article is about how powerful CMOs own the customer engagement and are on track to become CEO because of their customer knowledge.
Three Barriers to Integrating CX into a Company's DNA
3 reasons include: holistic definition and strategy for CX, fighting over who owns the customer, and legacy org structures., Originally published on CRMI, By Debbie Qaqish
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