Welcome to The Pedowitz Group's Resource Center
There are many topics that drive passion among marketers. The debate over gating vs. ungating content may be one that brings out stronger opinions. If you peruse marketing LinkedIn, you’ll see...
12:54How do you create the right mix of digital and human through the buyer’s journey? Tune in to hear how Apptio is leveraging the power of digital + human to create a better than human experience.
Few topics of discussion on LinkedIn tend to have 100% agreement … but chatbot experiences on websites, unfortunately, seem to bring all parties together for sentiments such as what Tom Goodwin...
27:58Join us as we talk to Brian Vass, Vice President, Revenue Operations at Paycor as we discuss the evolution, structure, impact and future of Revenue Operations. Brian is a true pioneer in revenue ope
Pick your best product / service. Now, put yourself in your customer’s shoes: How easy it is to get what they need from you? That customer experience will make or break the sale … or the decision...
24:27Join us as we talk to a real Revenue Marketing Pioneer – Christine Nurnberger, CMO Bottomline Technologies. Need evidence? Christine’s global team contributes 60% of new pipeline! Watch as Chris
Digital transformation is a key driver for customer experience. You know, we know, everyone knows it (probably). Businesses need to deliver a seamless digital experience to serve customers, and it...
With marketing, I firmly believe there are few more important things to know in the pursuit of becoming a true customer-centric company than the customer journey. But far too often, businesses...
Have you ever wondered how you (or your team) got this to this point? Content everywhere… your team (or you, if you’re the content marketer) keeps talking about how much of it is bad. Some is...
Something happened to marketers trying to become customer-centric … they forgot to include the customer! A disturbing trend seems to have taken place in modern marketing. Companies claim they want...
Marketing operations maturity means making the full pivot to being a customer-centric marketing organization. Though B2B marketers struggle with this, it can be done. Debbie Qaqish shares some...
9:57Tracelink is a pharmaceutical supply chain organization. Tracelink was making the shift from a model of deadline oriented compliance sales to a model of value based selling and upselling value based
29:08Explore how to access, plan, and execute revamping your tech stack to support customer-centricity.
It’s time to redefine your role in the customer engagement economy. Read this white paper to learn how you can make this pivot with a new model for customer centricity.
