Focus on your customer's journey and build trust with an on-point, relevant experience.
Customer Journey Mapping: Build (Or Update) Yours The Right Way
With marketing, I firmly believe there are few more important things to know in the pursuit of becoming a true customer-centric company than the customer journey. But far too often, businesses...
Customer Experience: Nail The Small Details And Win
Pick your best product / service. Now, put yourself in your customer’s shoes: How easy it is to get what they need from you? That customer experience will make or break the sale … or the decision...
Nail Your Content Audit: Lessons (And Results) From Deleting Half Our Site
Have you ever wondered how you (or your team) got this to this point? Content everywhere… your team (or you, if you’re the content marketer) keeps talking about how much of it is bad. Some is...
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100+ Customer Experience Stats That Prove CX is Good Business
Something happened to marketers trying to become customer-centric … they forgot to include the customer! A disturbing trend seems to have taken place in modern marketing. Companies claim they want...
Customer Centricity: Vs. Product Centric, Why It Matters, And How To Lead The Charge
Marketing operations maturity means making the full pivot to being a customer-centric marketing organization. Though B2B marketers struggle with this, it can be done. Debbie Qaqish shares some...
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Buying Journey Examples
Learn how to build and document your customer buying journey with these examples.
Who Owns the Customer Journey?
Chief Strategy Officer Debbie Qaqish and VP of Sales Scott Benedetti discuss customer ownership from the sales and marketing perspectives.
Customer Experience: Better Than Human Experience | Dennis Haugan at REVTalks 2019
How do you create the right mix of digital and human through the buyer’s journey? Tune in to hear how Apptio is leveraging the power of digital + human to create a better than human experience.
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Tracelink Customer Experience - CMO makes a Digital Transformation with a secret weapon
Tracelink is a pharmaceutical supply chain organization. Tracelink was making the shift from a model of deadline oriented compliance sales to a model of value based selling and upselling value based
Webinar: MarTech and Customer Centricity
Explore how to access, plan, and execute revamping your tech stack to support customer-centricity.
TPG ONE™: A New Approach to the Customer Journey
It’s time to redefine your role in the customer engagement economy. Read this white paper to learn how you can make this pivot with a new model for customer centricity.
Walking the CX talk
Whether you're assessing your own company's status or considering how a potential employer is doing, follow these tips to determine whether a business is really dedicated to being...
7 Hallmarks of Successful Marketing Transformation
The marketing transformation white paper provides insight into why transformation fails and how it can succeed within an organization.