CMO Insights: Ben Lazar, Chief Marketing and Product Officer, Payspan

The Pedowitz Group (TPG)

 

 

This week’s guest on CMO Insights is Ben Lazar, Chief Marketing and Product Officer of Payspan.

In this video, Ben talks about:

  • Personalization at scale and how difficult it is to do right
  • Achieving higher value in your messaging by looking at how your customer engages their customer 
  • The impact that AI will have on the future of marketing

Learn more about Ben from his LinkedIn profile and follow Payspan on Twitter.

For more great CMO interviews like this one, please check out our other CMO Insights Videos or our YouTube channel.

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