TPG Marketing

  • Improve Communications Governance in Your Financial Services Organization

    Improve Communications Governance in Your Financial Services Organization

    If your role at a financial services company even hints of marketing, there is a good that chance governance of digital communications is on your radar.

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  • Will AI Make Financial Services Marketing Obsolete?

    Will AI Make Financial Services Marketing Obsolete?

    With the rate Artificial Intelligence is advancing, it’s probable there will be no need for marketing in Financial Services within the next two decades. Let’s unpack that potentiality together, shall

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  • Landing Page Best Practices for Your Financial Services Firm

    Landing Page Best Practices for Your Financial Services Firm

    ding Page Best Practices for Your Financial Services Firm Financial services are not an impulse buy. Prospects need to be guided to resources that assist them in making the correct decision. That’s wh

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  • Is ABM Right For Your Organization? A Financial Services Point of View

    Is ABM Right For Your Organization? A Financial Services Point of View

    If your title even hints of marketing, chances are you have heard of account based marketing, a huge trend in the B2B marketing industry. Many marketing organizations are adding ABM to their marketing

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  • 5 SFMC Hacks You Didn't Know You Needed

    5 SFMC Hacks You Didn't Know You Needed

    5 Salesforce Marketing Cloud AMPscripts hacks to make your life easier.

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  • 5 Ways to Piss Off Sales During Lead Management Implementation

    5 Ways to Piss Off Sales During Lead Management Implementation

    Know these top 5 barriers by Sales teams during lead management implementation and how to avoid them.

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  • Marketing Automation Buying Guide Checklist

    Marketing Automation Buying Guide Checklist

    Evaluate different marketing automation platforms with this wholistic checklist that covers marketing enablement, tech & infrastructure, sales enablement, vendor support and data management.

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  • From ESP to MAP

    From ESP to MAP

    What to expect when you transition from a basic email service provider (ESP) to a robust marketing automation platform (MAP).

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  • A Brief History of Salesforce Marketing Cloud

    A Brief History of Salesforce Marketing Cloud

    Salesforce Marketing Cloud is an accumulation of multiple platforms purchased to accelerate the development of SFMC with a consistent focus on customer experience and artificial intelligence.

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  • CMO Insights: Brennan Andrews, Marketing Director, Dart Bank17:31

    CMO Insights: Brennan Andrews, Marketing Director, Dart Bank

    Jeff speaks with Brennan Andrews, Marketing Director, Dart Bank. Topics: using technology to reach customers, and training your team so that they feel empowered to make decisions.

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  • Don't Slack on Your Stack | Marketing Operations Observations from MarTech West 20195:35

    Don't Slack on Your Stack | Marketing Operations Observations from MarTech West 2019

    The final video in a 4-part series about Debbie's observations from the 2019 MarTech West in San Jose in April. During this video, Debbie talks about the importance of knowing your Martech stack.

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  • Change Management | Marketing Operations Observations from MarTech West 20195:41

    Change Management | Marketing Operations Observations from MarTech West 2019

    The second vlog in a 4-part series developed from Debbie's high-level observations from attending the 2019 MarTech West in San Jose April 3-4th.

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  • It's Raining Ops | Marketing Operations Observations from MarTech West 20196:53

    It's Raining Ops | Marketing Operations Observations from MarTech West 2019

    Hello! This is the third vlog in a four-part series about my observations from attending the 2019 MarTech West in April.

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  • It's Time to Re-Imagine Marketing | Marketing Operations Observations from MarTech West 20195:26

    It's Time to Re-Imagine Marketing | Marketing Operations Observations from MarTech West 2019

    The first vlog in a 4-part series based on Debbie Qaqish's high-level observations from attending the 2019 MarTech West April 3-4th in San Jose.

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  • TechTalk Slides: Digital Content Experience - Uberflip

    TechTalk Slides: Digital Content Experience - Uberflip

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  • Marketing TechTalk - Digital Content Experience - Uberflip28:30

    Marketing TechTalk - Digital Content Experience - Uberflip

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  • Webinar: Customer Centric Workshop Series - Session 237:38

    Webinar: Customer Centric Workshop Series - Session 2

    In this session, you'll work through the six controls that will enable your plan: aligning your strategy, identifying your processes and enabling your people to make the change to customer centricity.

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  • The Revenue Marketing Assessment

    The Revenue Marketing Assessment

    The Revenue Marketing Assessment allows you to gauge your marketing team’s maturity in relation to key attributes defined by The Pedowitz Group.

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  • CMO Insights: Julie Roehm, Chief Experience Officer and CMO, ABRA Auto Body & Glass27:58

    CMO Insights: Julie Roehm, Chief Experience Officer and CMO, ABRA Auto Body & Glass

    Jeff Pedowitz speaks with Julie Roehm about making every customer experience personal, her growth in the marketing, digital transformation, and the customer journey in the collision industry.

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  • MarTech Stack Foundations Poll

    MarTech Stack Foundations Poll

    Interactive Poll

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