Digital Marketing for Manufacturers - Point of View
Make the case for digital marketing.
Lead Management Part 4 - Marketing Contribution & Wrap Up
Lead Management Part 3 - Processing, Routing, and Scoring
Lead Management Part 2 - Definitions / Statuses Defined
Lead Management Part 1 - Introduction
5 SFMC Hacks You Didn't Know You Needed
5 Salesforce Marketing Cloud AMPscripts hacks to make your life easier.
5 Ways to Piss Off Sales During Lead Management Implementation
Make sure you avoid these common mistakes when implementing lead management.
Marketing Automation Buying Guide Checklist
use this checklist to evaluate different platforms.
From ESP to MAP
What to expect when you transition from a basic email service provider (ESP) to a robust marketing automation platform (MAP).
A Brief History of Salesforce Marketing Cloud
Learn where the platform comes from and why it’s able to do what it does.
CMO Insights: Brennan Andrews, Marketing Director, Dart Bank
Topics include using technology to reach customers and training your team so that they feel empowered to make decisions.
Don't Slack on Your Stack | Marketing Operations Observations from MarTech West 2019
The final video in a 4-part series about Debbie's observations from the 2019 MarTech West in San Jose in April. During this video, Debbie talks about the importance of knowing your Martech stack.
Change Management | Marketing Operations Observations from MarTech West 2019
The second vlog in a 4-part series developed from Debbie's high-level observations from attending the 2019 MarTech West in San Jose April 3-4th.
It's Raining Ops | Marketing Operations Observations from MarTech West 2019
Hello! This is the third vlog in a four-part series about my observations from attending the 2019 MarTech West in April.
It's Time to Re-Imagine Marketing | Marketing Operations Observations from MarTech West 2019
The first vlog in a 4-part series based on Debbie Qaqish's high-level observations from attending the 2019 MarTech West April 3-4th in San Jose.
Webinar Slides: Digital Content Experience with Uberflip
Download webinar slides here.
Webinar: Digital Content Experience with Uberflip
Create a digital content experience that generates revenue.
Webinar: Customer Centric Workshop Series - Session 2
In this session, you'll work through the six controls that will enable your plan: aligning your strategy, identifying your processes and enabling your people to make the change to customer centricity.
The Revenue Marketing Assessment
The Revenue Marketing Assessment allows you to gauge your marketing team’s maturity in relation to key attributes defined by The Pedowitz Group.
CMO Insights: Julie Roehm, Chief Experience Officer and CMO, ABRA Auto Body & Glass
How to make every customer experience personal, undergo digital transformation, and optimize the customer journey in the collision industry.