TPG Marketing

  • Customer Centric Workshop Series - Session 237:38

    Customer Centric Workshop Series - Session 2

    In this session, you'll work through the six controls that will enable your plan: aligning your strategy, identifying your processes and enabling your people to make the change to customer centricity.

    Watch Video
  • The Revenue Marketing Assessment

    The Revenue Marketing Assessment

    The Revenue Marketing Assessment allows you to gauge your marketing team’s maturity in relation to key attributes defined by The Pedowitz Group.

    Read Article
  • CMO Insights: Julie Roehm, Chief Experience Officer and CMO, ABRA Auto Body & Glass27:58

    CMO Insights: Julie Roehm, Chief Experience Officer and CMO, ABRA Auto Body & Glass

    Jeff Pedowitz speaks with Julie Roehm about making every customer experience personal, her growth in the marketing, digital transformation, and the customer journey in the collision industry.

    Watch Video
  • MarTech Stack Foundations Poll

    MarTech Stack Foundations Poll

    Interactive Poll

    Read Article
  • Lead Management Light Assessment

    Lead Management Light Assessment

    Interactive Assessment

    Read Article
  • What kind of Datanista are you?

    What kind of Datanista are you?

    Interactive Assessment

    Read Article
  • Analytics & Insights Visualization Quiz

    Analytics & Insights Visualization Quiz

    Interactive Quiz

    Read Article
  • Do your campaigns need a makeover?

    Do your campaigns need a makeover?

    Interactive Quiz

    Read Article
  • 9 Myths of Marketing Automation

    9 Myths of Marketing Automation

    Interactive Experience

    Read Article
  • Rise of the Marketing Operations Function Interactive White Paper

    Rise of the Marketing Operations Function Interactive White Paper

    Find out how to digitally transform your B2B marketing operations with this interactive white paper.

    Read Article
  • Marketing Operations Interactive Assessment

    Marketing Operations Interactive Assessment

    Now you can easily gauge your marketing teams maturity by taking our easy assessment by utilizing the expertise of The Pedowitz Group and our experience with 1,200 organizations.

    Read Article
  • Marketing’s Pro Forma for Strategic Planning, Budgeting & Management

    Marketing’s Pro Forma for Strategic Planning, Budgeting & Management

    Given the rise of running marketing as a strategic business unit, learn to speak the language of management. The language of income, expenses, and profits.

    Read Article
  • Marketo Enablement Fails

    Marketo Enablement Fails

    One of the biggest questions facing companies that are just starting out with Marketo is how to effectively prepare all marketers to have the ability to use Marketo effectively.

    Read Article
  • Steps to Operationalize and Streamline your Marketo Enablement

    Steps to Operationalize and Streamline your Marketo Enablement

    This infographic outlines the steps needed to operationalize your marketing engagement platform to get the most from your Marketo investment.

    Read Article
  • Campaign A/B Testing: A Visual Guide

    Campaign A/B Testing: A Visual Guide

    A/B testing is a simple and effective way to optimize campaign performance and increase prospect and customer engagement. Check out our visual guide to understand the Hows and Whys of A/B testing.

    Read Article
  • TPG ONE™: A New Approach to the Customer Journey

    TPG ONE™: A New Approach to the Customer Journey

    It’s time to redefine your role in the customer engagement economy. Read this white paper to learn how you can make this pivot with a new model for customer centricity.

    Read Publication
  • loading
    Loading More...