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Read PublicationDigital Marketing for Manufacturers - Point of View
Make the case for digital marketing.
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5:14Watch VideoLead Management Part 4 - Marketing Contribution & Wrap Up
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19:32Watch VideoLead Management Part 3 - Processing, Routing, and Scoring
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18:41Watch VideoLead Management Part 2 - Definitions / Statuses Defined
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15:32Watch VideoLead Management Part 1 - Introduction
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Read Publication
5 SFMC Hacks You Didn't Know You Needed
5 Salesforce Marketing Cloud AMPscripts hacks to make your life easier.
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Read Publication
5 Ways to Piss Off Sales During Lead Management Implementation
Make sure you avoid these common mistakes when implementing lead management.
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Read Publication
Marketing Automation Buying Guide Checklist
use this checklist to evaluate different platforms.
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Read PublicationFrom ESP to MAP
What to expect when you transition from a basic email service provider (ESP) to a robust marketing automation platform (MAP).
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Read PublicationA Brief History of Salesforce Marketing Cloud
Learn where the platform comes from and why it’s able to do what it does.
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17:31Watch VideoCMO Insights: Brennan Andrews, Marketing Director, Dart Bank
Topics include using technology to reach customers and training your team so that they feel empowered to make decisions.
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5:35Watch VideoDon't Slack on Your Stack | Marketing Operations Observations from MarTech West 2019
The final video in a 4-part series about Debbie's observations from the 2019 MarTech West in San Jose in April. During this video, Debbie talks about the importance of knowing your Martech stack.
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5:41Watch VideoChange Management | Marketing Operations Observations from MarTech West 2019
The second vlog in a 4-part series developed from Debbie's high-level observations from attending the 2019 MarTech West in San Jose April 3-4th.
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6:53Watch VideoIt's Raining Ops | Marketing Operations Observations from MarTech West 2019
Hello! This is the third vlog in a four-part series about my observations from attending the 2019 MarTech West in April.
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5:26Watch VideoIt's Time to Re-Imagine Marketing | Marketing Operations Observations from MarTech West 2019
The first vlog in a 4-part series based on Debbie Qaqish's high-level observations from attending the 2019 MarTech West April 3-4th in San Jose.
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Read PublicationWebinar Slides: Digital Content Experience with Uberflip
Download webinar slides here.
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28:30Watch VideoWebinar: Digital Content Experience with Uberflip
Create a digital content experience that generates revenue.
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37:38Watch VideoWebinar: Customer Centric Workshop Series - Session 2
In this session, you'll work through the six controls that will enable your plan: aligning your strategy, identifying your processes and enabling your people to make the change to customer centricity.
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Read ArticleThe Revenue Marketing Assessment
The Revenue Marketing Assessment allows you to gauge your marketing team’s maturity in relation to key attributes defined by The Pedowitz Group.
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27:58Watch VideoCMO Insights: Julie Roehm, Chief Experience Officer and CMO, ABRA Auto Body & Glass
How to make every customer experience personal, undergo digital transformation, and optimize the customer journey in the collision industry.
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