TPG Marketing

37:38

Customer Centric Workshop Series - Session 2

In this session, you'll work through the six controls that will enable your plan: aligning your strategy, identifying your processes and enabling your people to make the change to customer centricity.

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The Revenue Marketing Assessment

The Revenue Marketing Assessment allows you to gauge your marketing team’s maturity in relation to key attributes defined by The Pedowitz Group.

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27:58

CMO Insights: Julie Roehm, Chief Experience Officer and CMO, ABRA Auto Body & Glass

Jeff Pedowitz speaks with Julie Roehm about making every customer experience personal, her growth in the marketing, digital transformation, and the customer journey in the collision industry.

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MarTech Stack Foundations Poll

Interactive Poll

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Lead Management Light Assessment

Interactive Assessment

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What kind of Datanista are you?

Interactive Assessment

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Analytics & Insights Visualization Quiz

Interactive Quiz

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Do your campaigns need a makeover?

Interactive Quiz

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9 Myths of Marketing Automation

Interactive Experience

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Rise of the Marketing Operations Function Interactive White Paper

Find out how to digitally transform your B2B marketing operations with this interactive white paper.

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Marketing Operations Interactive Assessment

Now you can easily gauge your marketing teams maturity by taking our easy assessment by utilizing the expertise of The Pedowitz Group and our experience with 1,200 organizations.

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Marketing’s Pro Forma for Strategic Planning, Budgeting & Management

Given the rise of running marketing as a strategic business unit, learn to speak the language of management. The language of income, expenses, and profits.

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Marketo Enablement Fails

One of the biggest questions facing companies that are just starting out with Marketo is how to effectively prepare all marketers to have the ability to use Marketo effectively.

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Steps to Operationalize and Streamline your Marketo Enablement

This infographic outlines the steps needed to operationalize your marketing engagement platform to get the most from your Marketo investment.

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Campaign A/B Testing: A Visual Guide

A/B testing is a simple and effective way to optimize campaign performance and increase prospect and customer engagement. Check out our visual guide to understand the Hows and Whys of A/B testing.

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TPG ONE™: A New Approach to the Customer Journey

It’s time to redefine your role in the customer engagement economy. Read this white paper to learn how you can make this pivot with a new model for customer centricity.

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