Account-Based Marketing Resources

Content to help with your ABM strategy, execution, and optimization so you can better target and engage with the best customers.

  • DemandBase Acquires Engagio: What Does This Mean for ABM?

    DemandBase Acquires Engagio: What Does This Mean for ABM?

    Demandbase’s acquired Engagio, so we turned to TPG’s Senior Marketing Executive, Lorena Harris, for her thoughts on what it means for the Account-Based Marketing landscape and B2B marketers. ABM’s...

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  • 3 Powerful (Yet Simple) Secrets Enterprises Can Unlock for Their Account-Based Marketing Strategy

    3 Powerful (Yet Simple) Secrets Enterprises Can Unlock for Their Account-Based Marketing Strategy

    According to Engagio’s 2019 ABM Market Research Report, about 75% of B2B companies have piloted or started building out their Account-Based Marketing strategy. But less than 5% have had a program...

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  • How to Unlock ABM Success via Revenue Marketing™

    How to Unlock ABM Success via Revenue Marketing™

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  • ABM Persona Template

    ABM Persona Template

    Download this template to create a persona for a specific, targeted account.

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  • CMO Insights: Peter Isaacson, CMO, Demandbase

    CMO Insights: Peter Isaacson, CMO, Demandbase

    Jeff Pedowitz, CEO of The Pedowitz Group, sits down with Peter Isaacson, CMO of Demandbase, to talk about account based marketing and category creation and how the role of marketing is going to...

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  • Calling BS on ABM – It's Just Good Marketing | Latane Conant at REVTalks 201914:03

    Calling BS on ABM – It's Just Good Marketing | Latane Conant at REVTalks 2019

    Conant discusses how B2B buying has evolved and how marketers can keep up with the shifting landscape.

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  • Webinar: Account-Based Marketing with 6sense27:49

    Webinar: Account-Based Marketing with 6sense

    Watch the webinar here.

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  • Webinar Slides: Account-Based Marketing with 6sense

    Webinar Slides: Account-Based Marketing with 6sense

    Download webinar slides here

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  • Account Based Marketing (ABM): The CMO’s Silver Bullet

    Account Based Marketing (ABM): The CMO’s Silver Bullet

    Account Based Marketing is more than just a marketing trend. ABM is a powerful element you should consider adding to your marketing strategy. The post Account Based Marketing (ABM): The CMO’s...

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  • CMO Insights: Heidi Bullock, CMO for Engagio

    CMO Insights: Heidi Bullock, CMO for Engagio

    Jeff Pedowitz sits down with Heidi Bullock, CMO for Engagio, to discuss how she helps her customers build strong foundations for account based marketing, how she creates a team of thoughtful,...

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  • Lessons from Stranger Things: How to Avoid the ABM Upside Down | Sandra Freeman at REVTalks 20199:25

    Lessons from Stranger Things: How to Avoid the ABM Upside Down | Sandra Freeman at REVTalks 2019

    Find out how to "Open the Gate" to scalable ABM programs, focus on insights that matter, and develop a fearless collaboration engine that wins together.

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  • ABM Strategy Loop

    ABM Strategy Loop

    The Account Based Marketing (ABM) Strategy Loop visualizes the ideal 7-step approach to expand your footprint within a key account.

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  • ABM vs Demand Gen Data Sheet

    ABM vs Demand Gen Data Sheet

    Demand Generation and Account Based Marketing (ABM) require vastly different approaches. In this data sheet, we outline the key attributes to each approach.

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  • Want Higher Account-Based Marketing ROI? Strengthen Marketing Ops.

    Want Higher Account-Based Marketing ROI? Strengthen Marketing Ops.

    Engagio's recent ABM Outlook Survey (2018) contains some fascinating information. We break it down for you here and tell you where you should focus your efforts to get the most return for your...

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  • How to Tap ABM Success via Customer Journey Mapping

    How to Tap ABM Success via Customer Journey Mapping

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  • Is ABM Right For Your Organization? A Financial Services Point of View

    Is ABM Right For Your Organization? A Financial Services Point of View

    Account Based Marketing is more than a buzzword. It may be a perfect marketing fit for your financial services organization. The post Is ABM Right For Your Organization? A Financial Services Point...

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  • Account-Based Marketing: Four Tips For Developing A Strategic Approach

    Account-Based Marketing: Four Tips For Developing A Strategic Approach

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  • Customer Centricity: Vs. Product Centric, Why It Matters, And How To Lead The Charge

    Customer Centricity: Vs. Product Centric, Why It Matters, And How To Lead The Charge

    Marketing operations maturity means making the full pivot to being a customer-centric marketing organization. Though B2B marketers struggle with this, it can be done. Debbie Qaqish shares some...

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